Updated: Jul 26, 2021 12:56 PM
Advertisers are no longer waiting for the festive season to loosen their purse strings. The lockdown relaxations post the second wave of the pandemic has improved consumer sentiments pushing advertisers to make the most of the ‘new advertising season’, automatically providing a fillip to Q2 bottom-line for both broadcasters and publishers.
As per experts, after the lifting of lockdown restrictions, Q2 is likely to witness 20%-30% growth in ad volumes over Q1.
For instance, Maruti Suzuki India Limited, which spent Rs110 crore on advertising in Q1, is looking at pushing spends by 3X in Q2.
“Lockdown restricts all sort of retail activities, so as advertisers, it makes little sense to spend much during the time. This subsequently puts together a cumulative amount that is now available for spending. We are planning to make the most of this period where the Covid situation in the country is under control and consumers want to spend on purchases be i
ZEE to onboard 500+ tech aficionados at its digital hub in Bengaluru
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
ZEE onboards over 500+ tech aficionados at its digital hub in Bengaluru
bgr.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bgr.in Daily Mail and Mail on Sunday newspapers.
ICICI Securities has buy call on Zee Entertainment Enterprises with a target price of Rs 254. The current market price of Zee Entertainment Enterprises Ltd. is Rs 213.25. Time period given by analyst is one year when Zee Entertainment Enterprises Ltd. price can reach defined target.
Zee Entertainment Enterprises Ltd., incorporated in the year 1982, is a Large Cap company (having a market cap of Rs 20564.40 Crore) operating in Media & Entertainment sector.
Financials
For the quarter ended 31-03-2021, the company reported a Consolidated Total Income of Rs 1984.39 Crore, down -28.02 % from last quarter Total Income of Rs 2756.93 Crore and down -.37 % from last year same quarter Total Income of Rs 1991.74 Crore. Company reported net profit after tax of Rs 272.31 Crore in latest quarter.
Read on to get exclusive details about the team that leads the channel.
12 Jul, 2021 - 09:18 AM IST | By indiantelevision.com Team
New Delhi: Even as the fast-growing network of Over the Top (OTT) platforms take the media industry by storm, television continues to hold its position as the preferred screen choice for a majority of Indians. And, a vast section of this audience lives in rural India. In fact, the ownership of TV sets in rural India has outpaced growth in urban pockets, shows the latest data from the Broadcast Audience Research Council (BARC).
With this, has come a paradigm shift, where consumers have once again taken the centre stage in determining how traditional broadcasters decide their content offerings. While there may be a plethora of content for urban viewers, there aren t still enough choices for the rural audience. It is this vast market that Mumbai-based Beginnen Media is keen to tap into, with its new Hindi GEC- Azaad TV. The channel