/PRNewswire/ YuppTV, the world s leading OTT platform for South-Asian content, has re-launched Zee Entertainment in UK and Rest Of Europe on 2nd June 2021..
Mumbai: Zee Entertainment Enterprises Limited has promoted Manish Agarvwal as vice president and head of marketing of Zee Zest, the 24-hour food and lifestyle television channel based in Mumbai. Under the new role, Agarwal will directly report to the business head and CMO marketing. He will be now responsible for Zee Zest channel's marketing, branding, social media, and asset
Recently, Zee5 reduced the pricing to Rs 499 per year
21 May, 2021 - 09:10 AM IST | By Gargi Sarkar
KOLKATA: The over-the-top (OTT) market is ripe for growth in India, the segment which has emerged as one of the most obvious winners in the pandemic time. Most OTT platforms in India have multiplied their user base over the last year. Zee5 was no exception as it also drew more viewers to its platform, but it may take some time before the paid subscription base is reflected in its overall revenue.
Zee5’s global monthly active users (MAU) and daily active users (DAU) have gone up to 72.6 million, 6.1 million respectively in q4 from 65.9 million, 5.4 million in the q3. Despite the growth, its revenue has declined to Rs 107.5 crore in the quarter from Rs 117.8 crore. However, EBITDA loss has come down to Rs 162.5 core from Rs 175.7 crore in q3.
It has posted a revenue of Rs 1965.8 crore
20 May, 2021 - 08:31 PM IST | By indiantelevision.com Team
KOLKATA: Zee Entertainment Enterprises Limited (ZeeL) has posted operating revenue of Rs 1965.8 crore for the fourth quarter. The leading broadcaster has reported a consolidated net profit of Rs 275.8 crore for the quarter ended March.
Advertising revenue for the quarter stood at Rs 1123 crore and subscription revenue was at Rs 803.4 crore. The company said the growth in subscription revenue was driven by Zee5.
Domestic advertising revenue for the quarter grew by 8.9 per cent year-on-year driven by the continued recovery in the macro advertising environment. Overall, domestic advertising revenue declined by 19.7 per cent in the financial year 2020-21 due to the continued impact of the pandemic in H1.