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BTS company Hybe looks onward, upward with Ithaca merger

BTS company Hybe looks onward, upward with Ithaca merger Posted : 2021-04-06 16:08 Updated : 2021-04-06 17:04 In this Jan. 26, 2020, file photo, South Korean K-pop band BTS arrives for the 62nd annual Grammy Awards in Los Angeles. AP Hybe, the K-pop powerhouse behind BTS, is set to cement its footing here and accelerate its overseas push with a billion-dollar deal to buy Scooter Braun s Ithaca Holdings. In a surprise move, Hybe on Friday announced a plan to acquire a 100 percent stake in the U.S. media group in a US$1.05 billion deal that would bring together some of the world s biggest pop musicians ― BTS, Justin Bieber and Ariana Grande to name a few.

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Hybe: Analysts positive outlooks on BTS company s merge with Justin Bieber s agency Ithaca Holdings

Hybe is gearing up to take the world by acquiring the American company Ithaca Holdings. Many business analysts say this is also a move to diversify and lessen the company’s dependence on BTS, Hybe’s main source of income. As per Korea Joongang Daily, 85% of the company’s revenue is generated from BTS, and this percentage already decreased since it acquired Pledis Entertainment. Still, everyone can see the seven-member group remained Hybe’s top-earner, and prior to having other groups in the company, the percentage was originally 97%. Market reviews from analysts Now, after the announcement of Hybe’s acquisition of Scooter Braun’s Ithaca Holdings, there was a mixed review from the market, but most were on a positive note. Firstly, many analysts said that the buyout would show good results over the longer term.

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BTS, Justin Bieber, and More Celebrate HYBE Merging With Ithaca Holdings

BTS, Justin Bieber, and More Celebrate HYBE Merging With Ithaca Holdings
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HYBE Acquires Scooter Braun s Ithaca Holdings

On April 2, it was announced that HYBE, home of Big Hit Music, acquired Scooter Braun's company Ithaca Holdings.

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Hybe acquires Ithaca Holdings; BTS, Justin Bieber, and Ariana Grande together under one roof

EconoTimes is a fast growing non-partisan source of news and intelligence on global economy and financial markets, providing timely, relevant, and critical insights for market professionals and those who want to make informed investment decisions.

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