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The thinking behind eftpos brand refresh and marketing strategy eftpos head of brand and marketing shares the product roadmap innovations and millennial customer rethink driving the fresh brand identity and marketing campaign Speaking to CMO following the debut of the company’s new brand identity and a fresh brand campaign, eftpos head of brand and marketing, Anthony Dumont, said it had become clear the businesses needed to better demonstrate its credentials in the increasingly digitised and mobilised payments space. Australia-owned eftpos has been transforming its product offering over the last 18 months to move from a predominantly card-based business at point-of-sale to a digital business. The transformation is supported by two key acquisitions in 2020: Digital wallets provider, Beem It, in November; and ConnectID, which verifies an individual’s ID at the touch of a button. The latter went into trials with Australia Post last year.

Richard roseStephen bentonAnthony dumontAustralia postApple payரிச்சர்ட் உயர்ந்ததுஸ்டீபன் பெண்டன்அந்தோணி டுமாஂட்ஆஸ்திரேலியா போஸ்ட்ஆப்பிள் செலுத்த