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Milwaukee World Festival, Briggs & Stratton announce sponsorship extension By FOX6 News Digital Team Published  article MILWAUKEE - Milwaukee World Festival, Inc. and Briggs & Stratton announced an agreement on Thursday, Feb. 18 that extends the sponsorship of the Briggs & Stratton Big Backyard at Maier Festival Park. The announcement extends a twenty-three-year relationship between the two organizations. Don Smiley, President and CEO of Milwaukee World Festival, Inc., issued the following statement in a news release:  Briggs & Stratton is a long-time sponsor of the World’s Largest Music Festival and their new corporate leadership understands how the events held at Henry Maier Festival Park not only define Milwaukee’s identity as the City of Festivals, but also provide a substantial economic impact to the region.

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