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Published on Packaging leader Smurfit Kappa has launched a new range of eBottle packaging solutions for the rapidly growing online beverage and liquids market. The new portfolio includes a variety of sustainable solutions for single and multi-pack products, including the Rollor bottle pack, BiPack, and Pop-up insert. The surge in e-commerce due to the Covid-19 pandemic is evident across all sectors andthe beverage market has also seen a significant impact. In particular, online sales for alcoholic beverages has increased by 34% in Europe driving a demand for sustainable, durable and consumer friendly packaging that protects the product during shipment. Key challenges for the beverage e-commerce channel are product damage, sustainability, consumer experience and the ability to accelerate growth using the right packing processes. Consumer research carried out by Smurfit Kappa also shows consumers are continuing to push for higher standards.

Smurfit kappaHerwin wichersSmurfit kappa europeArco berkenboschBetter planet packagingஸ்மர்ஃபிட் கப்பாஸ்மர்ஃபிட் கப்பா யூரோப்சிறந்தது கிரகம் ப்யாகேஜிஂக்