Bajaj Auto Trademarks Excelsior-Henderson Name In Europe
Bajaj Auto recently filed a trademark for the Excelsior-Henderson name in Europe, hinting at a possible entry in the retro-motorcycle segment. Here s what you need to know about the defunct American motorcycle brand.
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Highlights
The defunct American bike maker was last operational in 1999
The brand traces its origins to 1876 as a bicycle and cycle parts maker
Bajaj Auto maybe holding on to some exciting for 2021. The Indian two-wheeler giant recently filed a trademark for the Excelsior-Henderson name in Europe, hinting at a possible entry in the retro-motorcycle segment. The news comes after Bajaj filed a trademark with the European Union Intellectual Property Office (EUIPO), for the Excelsior-Henderson name on December 15, 2020, for the clothing class that includes apparel and motorcycle gear. Further digging revealed that the company had already filed for th