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After dismantling its regional structure, how committed is Havas to APAC? | Advertising
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The three-part series will launch on March 25th.
Credit: Anna Shvets via Pexels.com
As the world grapples with the impacts of the COVID-19 pandemic, individuals and companies have been compelled to rethink the ways they live and operate. No other sector has been pushed to the brink more than healthcare, with everyone from health systems and hospitals to medical front-liners and their patients, constantly innovating and adapting to rise to the challenge.
Together with healthcare experts from the Nicholas Hall Group of Companies and experiential marketing firm MME Connections, Havas Life Manila is launching The New Life, a campaign that aims to provide insights on post-pandemic healthcare through a series of dialogues with medical and scientific experts.
– Loong, Beijing : Tencent Foundation’s China Organ Donation ‘A Team of One’
– McCann Worldgroup, Tel Aviv: IKEA ‘ThisAbles’.
Adds Brett: “All the work we saw was really inspiring but I think the piece that really stood out to me was ‘The Restaurant of Mistaken Orders’ by TBWA\Hakuhodo. It had such a beautiful humanity to it, taking a topic normally kept behind closed doors and making it accessible with thoughtfulness, care and positivity.”
Regarding IKEA’s ‘ThisAbles’ by McCann Worldgroup, Tel Aviv, Hamidi adds: “I like how it took 3D printing technology, something that we’ve all come to think of as a bit of a gimmick, and used it in a meaningful way to make a difference.”
Adfest 2020 Lotus Awards winners revealed!
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BusinessWorld
February 5, 2021 | 2:39 pm
Filipinos believe that voting with their wallet has more immediate impact than participating in elections, according to a report by Red Havas, the public relations arm of communications agency Havas Ortega.Â
âThe immediacy of that influence is just faster as a consumer. In two seconds, you can influence a friend not to get a plastic straw for her drink, unlike with elections where you have to wait for months and years to see results,â said Gian S. dela Cruz said, Havas Ortega Groupâs communications strategist, on consumer influence.Â
A majority (81%) of respondents said that that they wield more influence on society as consumers than as voters. The report also found that prosumers realize that brands and governments have to step up if a more sustainable future for the planet is to be realized. (âProsumerâ is a term coined by futurist Alvin Toffler for an individual who is both a provider/prod
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