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January 25 2021, 2:49 pm | BY Ricki Green | No Comments
AdFest 2020 has announced the finalists in the Film Craft Lotus and New Director Lotus shortlists. Australia has 16 finalists in the Film Craft Lotus category and one in the New Director Lotus category.
Alt.VFX and Revolver Sydney lead the Film Craft shortlist with four finalists each. Alt.VFX has scored two finalists for Bank of Melbourne ‘If You Have The Will, We Have The Way’ (Saatchi & Saatchi Melbourne) and two for AA Insurance ‘Dinosaur Vs Unicorn’ (DDB New Zealand). Revolver Sydney has been shortlisted twice for Tourism Australia ‘Mate Song’ (M&C Saatchi), TAB ‘Spotlight’ (M&C Saatchi) and Dollar Shave Club ‘Manifique: A Father’s Day’.
How long in advance did you begin planning this winter event?
CYF: We began planning pretty much right after last year’s event by locking down the date and deciding on the venue. Due to Covid-19, we haven’t had the chance to welcome our other organising committee members at our welcome luncheon which usually helps kickstart the whole planning process so this year, and we’ve relied heavily on email, chat apps and other electronic means of video-conferencing. It has been a very big challenge planning for both 2019 and 2020 benefits but thanks to the amazing team at the Hong Kong Ballet and the wonderful committee, it has been a blessing to still have our benefit in some form when most of the charity events in town have unfortunately been cancelled. The families and kids always look forward to this event, and we are certainly lucky to still be able to celebrate and support this cause every year since its inception.