Hasbro Announces $700 Optimus Prime Robot Toy
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Optimus Prime is getting a modern update, but this latest one is not for the big screen. The Autobots leader will come to stores as the most advanced
Hasbro
Hasbro teams up with Robosen Robotics for the all-new Optimus Prime Auto-Converting Programmable Advanced Robot – Collector’s Edition. Announced as part of this year’s Hasbro Pulse Fan Fest, it’s described as “the world’s most advanced and programmable” toy robot ever made. It’s a far cry from the simple collectibles the oldest fans of the franchise will remember playing with as kid. And not just because of its $699 price tag. From the official press release:
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