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Coco Cola donates oxygen concentrators
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Hindustan Coca Cola Beverages handed over a batch of EverFlo oxygen concentrators to the Guntur district administration. The machines were imported from Germany and were handed over in the presence of Joint Collector A.S Dinesh Kumar, Deputy Director Social Welfare, Madhusudana Rao and Manager, District Industries Centre, AV Patel.
The gesture is a part of the company’s nationwide COVID care plan, which includes setting up Oxygen plants, distributing free food kits and beverages to the needy, donating ICU and other medical emergency equipment to the government and charitable hospitals and facilitating vaccination camps and support programmes
Booster shot: India Inc plans Covid-19 jabs for staff, families
Our Bureau
New Delhi/Mumbai |
Updated on
April 21, 2021
Companies feel that there is a need for more clarity on availability, pricing of vaccines - MURALI KUMAR K
Companies feel that there is a need for more clarity on availability, pricing of vaccines - MURALI KUMAR K×
To help employees as vaccination is not covered, as part of the health insurance, under OPD policy
Following the Centre’s decision to allow partial sale of the Covid-19 vaccines in the open market, India Inc has started chalking out plans to get its staff and their immediate families inoculated against the novel coronavirus.
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As ‘ear-points’ between a company and a customer grow, we are witnessing a rise in audio assets
It’s the age of subliminal advertising. And there is nothing that penetrates your subconscious like music and sound. A year and a half ago when Zomato forayed into sonic branding, this was the intent. How could a customer recognize Zomato if the visual part was missing?
This spurred the brand to create an auditory palette to represent Zomato. It roped in sonic-branding agency BrandMusiq, founded by ad man and musician Rajeev Raja, who created a signature ‘Zum Tara Tara’ note for the food aggregator. Raja did many interesting things with the tune for the brand. For instance, a shorter Zum notification note alerts the customer when an order is taken – so she doesn’t have open the app and check.