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The Global Smart Retail Market is estimated to be USD 19.8 Bn in 2020 and is expected to reach USD 52 Bn by 2025, growing at a CAGR of 21.3%.
Technological innovation is changing the shopping experience of the customer, so the distributor can concentrate on particular consumer needs and boost business. To understand consumer behavior and their needs, retailers carry out surveys. They also use smart retail solutions to attract, acquire, and turn customers into sales, such as NFC (Near Field Communication). The use of such technology allows retailers to encourage and improve sales with a better brand image.
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