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In a report in October, its experts wrote: If the majority of people are getting vaccinated, or intend to get vaccinated, that fact can be publicised to good effect. Communication efforts to promote the perception that most people are getting vaccinated – if credible and true – are likely to increase vaccination acceptance.
Making vaccine uptake visible to others, through clinics in prominent public places or by enabling ways for people to signal that they have received the vaccine, either on social media, in news media or in person, can contribute to making the social norm more salient.
A string of celebrities have been photographed receiving the vaccine, including Sir Ian McKellen, 81, who said he felt euphoric to be given the jab at Queen Mary s University Hospital in London