More pours: which new products have launched in the past week? The latest batch of new on-trade launches includes more pours from Old Mout and Brothers, as well as a new cider brand launch from Heineken.
Signature Brew creates Good Vibrations
North London-based beer maker Signature Brew has revealed 5.2% ABV Good Vibrations – a hazy, golden New England Pale Ale containing stone fruit and vanilla notes.
The release coincides with the brewer reopening the doors to its Blackhorse Road Brewer’s Bar, Haggerston Taproom and Walthamstow burger and beer bar, the Collab.
Brothers Cider releases Toffee Apple alcohol-free
Brothers Cider has unveiled the latest addition to its range of unique ciders with the launch of Toffee Apple Alcohol Free. The new variant is 0% ABV as well as gluten free and vegan friendly.
In Gran Bretagna sta finendo la birra: Pub presi d assalto dopo lockdown
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Super mercato - Linkiesta it
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29th April 2021
Heineken has launched a cider brand called Inch’s that it hopes will recruit younger consumers into the category.
Described as a “modern, refreshing cider”, it is also being touted as sustainable with the 4.5% ABV drink made from British apples sourced from within 40 miles of the supplier’s Herefordshire production site. All the waste from the apples will also be converted into green energy.
Inch’s will be available in 500ml bottles (RSP £2) and 440ml cans (RSP £5/4x440ml).
The launch will be backed by a multimillion-pound marketing investment, spanning TV, VOD, and social media, as well as national sampling.