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In 2020, over 155 million people listened to a podcast every week. And whatever your niche interest, whether it s food history or wild swimming, there s a show to match it, most likely hosted by an expert enthusiast in that area. The book world is no exception. Authors Elizabeth Day, Gillian McAllister and Daisy Buchanan all host very popular and much downloaded podcasts. So, what s in it for them?
Caroline O Donoghue, author of two novels for adults and a YA novel, All Our Hidden Gifts (out with Walker Books in February), gets approximately 30,000 downloads per month on her podcast, Sentimental Garbage, which started in 2018 and deep dives into commercial women s fiction classics of the past.