| 10 February 2021
Even though streaming has boomed over the last few years, and rapidly accelerated by the Covid-19 pandemic, the potentially disrupting role of over-the-air (OTA) access to and viewing of TV content has been somewhat understated and the ongoing sector is equally as fast-growing says a study from Horowitz Research.
According to the State of OTA 2020 study, two-fifths of US TV content viewers over 18 report owning an OTA antenna, up from 29% compared with the same time a year ago. With Nielsen estimating that there are 121 million TV households for the 2020-2021 TV season, Horowitz said that this translates to approximately 48.4 million households with an antenna. Demographically, the data show large increases in antenna penetration among black households (year-on-year 27% to 39%), among white, non-Hispanic households (25% to 43%), and importantly, among 18-34 year-olds (20% to 42%), a 110% increase year over year.
The New Journal and Guide
Texas Metro News
Garland Journal, I Messenger Digital media and television journalist Roland S. Martin has much to celebrate: He just turned 52 and his popular digital newscast recently celebrated its second anniversary. And there’s more. Martin’s daily podcast, #RolandMartinUnfiltered, recently reached 675,000 YouTube subscribers – a significant milestone for both the veteran journalist and for the varied online platforms on which the show is streamed. Martin’s podcast is streamed live five days a week on Facebook and YouTube with multiple rebroadcasts. It also can be viewed on the iHeartPodcast Network and other digital networks. Over the last 30 days, the #RolandMartinUnfiltered podcast has been viewed 9.2 million times, a 10 percent increase over the prior 30-day period, according to SocialBlade.com, an industry outlet which tabulates viewership of programs on YouTube, Twitter, Facebook and Twitch.
WORLD SCREEN
NATPE Launches New MVPD Initiative
The content you are trying to access is only available to members.
About Chelsea Regan
Close and Continue
Sign Up Now for Daily News Updates
World Screen Newsflash is the leading source of daily news for the international media industry, covering all segments of the business, including new show announcements, sales deals, co-productions, research reports and personnel appointments.
Name World Screen Weekly
Civil Servant
About World Screen
World Screen is the leading source of information for the international media business. In print and online it offers news and analysis on trends in the media industry across the globe, as well as insightful, exclusive interviews with leading executives. Read more here.