It should come as no surprise to anyone that the pandemic has changed traveler behavior. By understanding some of the nuances of this progression, you can then more precisely target growing niches within the leisure segment, particularly in light of the slow return of groups and corporate guests.
As COVID-19 continues to upend travel and rewrite daily habits, hotels must nevertheless continue to differentiate their products in order to better appeal to guests in the next normal and build revenues.
Is COVID-19 the Armageddon for the hotel industry? That s the first question I asked Dr. Donald W. Wise, co-founder and senior managing director of Turnbull Capital Group. With over 36 years of investment banking experience in the hospitality industry, he and this firm have been involved in roughly $20 billions of advisory, consultation, note sales, preferred equity and debt placements, and transactional engagements on both the buy-side and the sell-side.