Usually, I’m not one for long-winded explanations, but this topic is so exciting that I just have to share my thoughts on why the OpenAI ChatGPT plugins might just be the next big thing. So, buckle up and let’s dive in! A typical customer journey was until now, accessing the internet through a browser, searching to reach desired query, accessing the information, getting access to desired operations Google has been the undisputed ruler of the customer journey for years now, dominating both browsers with Chrome and search engines with Google.