Transcripts For DW Shift 20240704 : vimarsana.com

Bees correct . Straight screen getting 200 people around the world each we ask why . Because no one should have the make up your own mind. Me for mines the volleyball style, shy, real kind of his digital clone for an Advertising Campaign i generated fashion models can be tall, short plus sized, skinny, and apps can now help you finish your home digital marketing, its increasingly personalized with the help of a i this is changing the advertising industry, but how exactly . Thats our topic on shift today. The ex thing has always been a competitive profession, but with the rise of Artificial Intelligence actors of starting to feel for their careers. This is down to so called gen with a i, which is playing and increasing the Important Role in the film business. The same goes for the advertising industry. As an example from india back by serio stop. How can you imagine bollywood superstar shot root con, promoting a small shop in your city . Is there any up of the past . One of the session of embroidery and stacy in fact, doing ads for thousands of shops all across india, made it possible that every day they live in the country. To create a video ad for themselves. Of like a big celebrity, endorsing this shut up. This became a reality thanks to generative advertising. Generative advertising means, you know, the need to the card every single piece of advertising. You can use very center breakthroughs, executive ed, technology, and use peoples Business Loans to create hundreds of thousands of video. Ive created tan a campaign for the hindu festival of lights. Devali a. I started up rephrase. Partnered with an International Advertising agency and shot a short video with superstar shar root con. After training and a model with this footage, the start of created a platform where small shop owners could produce their own chart root con, advert. More than a 100000. 00 entrepreneurs took advantage of the service expressions and could possibly left some collections to see the world of advertising is changing and thanks to ai ads can now feature of variety of people depending on the audience theyre intended for without re shooting the video, you could even see celebrities rising from the dead to star into commercials on some interesting time. 1874. As fascinating as this new technology is, the risks are obvious. Lets say a company has the rights to us the liberties digital cloud. How do they make sure the clone wont be used for another purpose . Rephrase a i a company which turns text into video checks every text input they receive. But i stream a whole truck points out that its always the creator whos responsible for how the software is used. Its just enough to convince celebrities that theyre Digital Reproduction is safe and wont be used in other context. And could i help make adds more relevant for you almost to liberty endorsements completely lose their meaning. The possibilities for the marketing . Well, the end thats the, especially the ad industry, makes use of data harvested online. This data is then analyzed and used by i to create a perfectly tailored user experience. This is known as hype, a personalization. Lets take a look. A, i can adjust the commercials that we are shown, depending on who sees it. With the help of user data, they will be tailored to us experts call this hyper personalization. In the past, a single tv commercial would be produced for entire country put on social media. Personalized advertising has become the standard. Now the ads you see depend on your interest. With the help of a commercials will be able to target each person individually. Is going to be a hybrid, personalized 1. 00 to 1. 00 targeting video. Instead of using the same video ad creative and sending it to do with the ad campaign with the shell rubicon, from earlier made use of g o data. That means users got to see different versions of the clipped, depending on the area they lived in. But advertisers know a whole lot more about us than that