Transcripts For DW Shift 20240704 : vimarsana.com

Goes for the advertising industry. Heres an example from in the back by syria. Stop. How can you imagine hollywood superstar shot root con, promoting a small shop in your city . Is there any up you know, of any possible expression of employee and stacy in fact, doing ads for thousands of shops all across india made it possible that every day late in the country to create a video ad for themselves. Of like a big celebrity endorsed, thinking this shut up. This became a reality thanks to generative advertising. Generative advertising means, you know, loved them is need to the card every single piece of advertising. You can use very center breakthroughs, executive ed, technology, and use peoples Business Loans to create hundreds of thousands of video. Ive created Dana Campaign for the hindu festival of lights. Devali a. I started up rephrase. Partnered with an International Advertising agency and shot a short video with superstar shar root con. After training and a model with this footage, the start of created a platform where small shop owners could produce their own chart root con, advert. More than a 100000. 00 entrepreneurs took advantage of the service expressions and could not possibly left with collections. See, the world of advertising is changing, and thanks to ai ads can now feature of variety of people depending on the audience theyre intended for without re shooting the video. You could even see celebrities rising from the dead to star into commercials. Ive got an interesting time 1874. As fascinating as this new technology is, the risks are obvious. Lets say a company has the rights to us the liberties digital cloud. How do they make sure the clone wont be used for another purpose . Rephrase a i a company which turns text into video checks every text input they receive. But ashery, im a whole trust points out that its always the creator whos responsible for how the software is used. Its just enough to convince celebrities that theyre Digital Reproduction is safe and wont be used in other contexts. And could i help make adds more relevant for you . All celebrity endorsements completely lose their meaning. All the possibilities for the marketing. Well, the end lets the especially the ad industry makes use of data harvested online. This data is then analyzed and used by i to create a perfectly tailored user experience. This is known as hypoth personalization. Lets take a look a i can adjust the commercials that we are shown depending on who sees it. With the help of user data, they will be tailored to us experts call this hyper personalization. In the past, a single tv commercial would be produced by entire country put on social media. Personalized advertising has become the standard. Now the ads you see depend on your interest. With the help of a commercials will be able to target each person individually is going to be a hybrid personalized 1. 00 to 1. 00 targeting video. Instead of using the same video ad cleared and sending it to do with the ad campaign with the shell rubicon, from earlier made use of g o data. That means users got to see different versions of the clip depending on the area they lived in. But advertisers know a whole lot more about us than that i the nation. Go to the email, we dont get to promoting a movie about an undercover cop. Rephrase a i utilized user data, is that just the name or the last movie ticket purchased online . The back month they moving us through them and then we get off with ease normally with the so that seems pretty creepy if you ask me. But it could become Standard Practice to him because it allows celebrities to speak hundreds of different languages fluently. In the day i Advertising Campaign and Team Superstar leaving the messy invites fans to watch soccer together. She addresses the past by name with anyone can get a mess the message. The idea behind the campaign is simple. The more personalized advertising becomes, the more successful it will be. A process of marketing cook blanca is convinced of this. Having a sales person speak of their name specifically on it, its sort of throws, throws people in that, thats why they want to share it. They want to engage with that message. People want to see themselves reflected in advertising, but not everyone looks like the people we usually see. And thats, thats why modeling agencies are increasingly embracing diversity models now come in all shapes, ages, colors and size of people with disabilities. A book more and more to however, engaging so many different people for their products. Its expensive for companies thats pay the way for agencies that utilize a i fashion models thats cheaper. And just as diverse of the amsterdam Modeling Agency law land wants to revolutionize the fashion industry. Their models are real people, you wont see them stretching down catwalks. Rather theyve been generated by Artificial Intelligence. The founder of the agency, michael most time do, sees a gap in the market looking at started t. Uh why the company came into inception. Im a person of color means that i felt the pain point that you and consumers do way you never feel like you see a model that looks like this. So. So the best way to predict the future is to create it. And in that land, the reason that robin was born was to create more representation, more and more fashion is being sold online to give people back home a better idea of how an item will suit them. Models online will be available in every size, age, and skin color. A Cost Effective way for brands to represent diversity is via ai generated fashion models. But when closing brand, levi is announced a test collaboration with lola land and early 20. 23 critics spoke out. When it comes to brands using a i generated models, what we might see is an illusion of diversity where the models are diverse, but the people on the payroll controlling those identities arent. And thats a problem digital fashion models arent completely new though. Sure to graham or new nori, for example, they dont only look beautiful, but can actually work several jobs. And once they to cause to stir in the fashion scene, even before the a, i boom and it was a mazda abilities, are endless. I can to pick them under water and have them dance on a volcano. I can even put them on a foreign planet. Thats what makes it so fascinating. Just one of the reasons marketing professor kirk times are believe a i models will become popular in advertising. Kennedy, i model tremendous potential to really talk to the consumer in a very specific and persuasive way because they can look very similar to themselves that the consumer themselves or, or a family member, a trusted friend. But the expert also warns that this new technology could make consumers lose trust in Companies Regarding the, the crisis of trust. I think very soon, if not right now we, we, as consumers feel really frustrated because were not sure that, that, that image, that video, that the recording of voice is its actually authentic. Its almost impossible to discern what, what is real and what is fake of at least for the average consumer real, all fake. Its a question were having to ask ourselves more and more often when browsing online. So why not go all the way and have a i produce a commercial on its own. A lot of them based Marketing Company did just that. And then by road with the results to pick those up. Um, tammy does look at the people and the big cans. All the images were created by text inputs, so called prompts mostly with the open source, a i model stable diffusion. Another technology that makes Online Shopping easy, a is augmented reality. Nowadays all you need to try out a new piece of furniture for your home is a smartphone. Well that arm chair you spotted earlier. Look as good in your living room as it did in the show room. Ready which pair of glasses suit you best. Holographic augmented reality apps allow users to test items before buying them online. Theyre increasingly being used in advertising. Last Year Spending on a our campaigns more than doubled the world wide, totaling more than 3200000000 years. The apps open the doors for a new kind of Online Shopping, the new number about sell you something is about you to try something and then, and then you like it and you feel this is something you like and you can buy it. So its like more like not just improve safe marketing advertisement experience, but actually kind of pre trial or something, you know, low cost or possibly using holographic a. Our apps is simpler than you might think. All you need is a smartphone. This is because the apps work with filter, much like those on snapshot or instagram. Anyone in the mood for re decorating can easily get out their smartphones and scan the room. The app and measures the space. Recognize as prominent features such as windows and doors, and generates a 3 d model. The tracking Technology Makes it possible to precisely follow the smartphones movement in the room and place the furniture exactly where its wanted the. This is it so you can always do it in the early stage, but in the future that will change how people feel about marketing at nevada. Its not like you see this junk email or just the phone calls or just, you know, the, you know, text and those things right. It will be blended in to the much dreaded task of lugging new furniture up the stairs, however, is still a reality. But you can be sure of one thing. The new arm chair will fit personalized advertising based on Artificial Intelligence and augmented reality has huge potential for advertises, but when the algorithm predicts my interest to, well, i do wonder, does it know too much . What do you think . Does hype a personalized advertising appeal to you . That is no by and see you next time. The issue, how many platforms can you handle single tenuously without having the feeling that its just too much . It might seem easy. How much can we do simultaneously . Multitasking diesel, modern methods . Because if we do too much, we teddy all wrong. We messed things up, risking brain damage. So lets stop this self sabotage humans and multitasking. Watching our new to v w documentary the shuttle the 100 and key, more people than ever on the news world volume in such a fashion, life, facile jessica middle castle. The piano, is it a mac on the car, battery or something then . Thats okay. Thats the nanda, the nation went back so they can find out about robina story in some migraines. Reliable news for migraines. Wherever they may be the it was a democratic see change. The opposed people voted out the right wing populace from the law and justice party. Set off again. Increasingly it seems they were nothing more than season crooks. Im optimistic. I feel good about whats to come about it because all the elections have shown that the majority is fed up but the country is divided. Theyll be resistance from the right. Great years, right wing nationalist populist ruled po, new leader. Dont know if this is liberal in pro euro and not everyone is happy. I dont accept the election. Not even the communists. Dude with the current government is doing so what is the mood like in poland . Can the country overcome its divisions the here and share because its in northern poland birthday celebrations are underway for christina, for miller. Shes turning 73. Its also whats known as that thursday. A last chance to read some treats before the restrictions of land to kick in that thursday is a typical