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and soon it will celebrate its centenary. the hollywood sign has been a hallmark of glamour and glitz since the early 1920s, and the trust that looks after it is making sure it looks its best before its big birthday, as the bbc�*s tim allman explains. in this city, of all cities, the occasional facelift is practically mandatory. they repaint the hollywood sign every ten years or so but this time it's a little bit different. a very special day is on the horizon, the sign�*s centenary and that requires some very special effort. people don't realise that when you are standing at the sign, each letter�*s 45 feet high, the length of each letter but they are also about 10—15 feet off the ground. not all the letters but on average. so some of these guys are up 50 to 60 feet up in the air. when it first went up in 1923,