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something and it benefits them, and they're willing to pay for it. but with the greatest respect, many of the customers we're talking about are the most deprived and desperate people on earth. oh, no, completely, completely agree with you. the purpose is to bring the cost of food down. and if you can bring the cost of food down by increasing the abundance of food, the farmer will pay a price for a service or technology that allows them to do that. and ultimately, the consumer that is in need of calories will thus be able to afford it. and the cycle of abundance will continue. the actual inflation—adjusted cost of food has declined by nearly 50% in the last 30—a0 years. so, we are seeing those technologies already play out. the number you quoted from the un world food programme, on over 800 million people facing less than 1,200 calories a day on average of access to food was over 1.1 billion 30 years ago.

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