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and asked him what he thought about creating a camo pattern of their own. >> like duh? how come i didn't think of that? >> they struck a deal knowing they had a deal one of a kind but a funny thing happened on the way to the duck pond. >> that looks terrible. get back in the truck. >> i almost cried like this is the worst think i've ever seen. it was awful. past awful. >> licking their wounds, they went back to the drawing board and four years, 1,059 drafts later, muddy camo was born. >> everything looks like cartoons and when you show somebody high-definition television when they have been watching cartoons, 99.9% of them agree that's a better image and that's what we found. >> today muddy water camo is the most detailed realistic, that bird is a goner camo on the market distributed through over 80 retailers in 21 states. >> we raised the standard.