And now, for a Potato Head update. Last week, I attempted to poke a little fun at those outraged by toymaker Hasbroâs announcement that it would rebrand Mr. Potato Head as simply Potato Head in an effort to be more gender neutral. I suggested that getting oneâs knickers in a knot over something as inconsequential as a company rebrand of one of the most boring toys of my generation was distracting us from actual problems like deadly viruses, attempted insurrections and the seasonal increase in beer prices. Judging from the reaction to the column, I underestimated either the publicâs reverence for this particular classic toy or the importance of potato gender and courtesy titles.