Something strange happened in the Philippines last week. The streets outside were almost empty, there were only a few people inside malls, and counters in supermarkets did not have long lines—all of this is not because of the spike in COVID-19 cases; the Filipino people are in front of their TV screens, watching the Miss Universe 2021 pageant. Twenty-four-year-old Rabiya Mateo graced the stage with her jaw-dropping outfits and dazzling accessories. But what many fans do not talk about is the brand behind the latter: LVNA is a jewellery brand established in the Philippines by jeweller Drake Dustin Ibay and his team of artisans, goldsmiths and jewellery specialists. Their services include providing high-quality ready-made and bespoke diamonds across the globe.