Open share drawer Each Sunday, Pitchfork takes an in-depth look at a significant album from the past, and any record not in our archives is eligible. Today we revisit Sean âDiddyâ Combsâ 2010 side project: a dark and stormy concept album about one manâs transit through love. The act of adopting a new nickname has become an astrological event for the artist-producer born Sean Combs. He got the name Puffy from a childhood friend who said a young Combs would huff and puff when he was mad; of course, this was before the Puff Daddy moniker became synonymous with happy new-money raps and wealth. Then came his first major rebrand: In 2001, he changed his alias to P. Diddy fresh after a breakup with Jennifer Lopez and a very public trial where he was acquitted on gun charges. Four years later, he was just Diddy, having dropped the âPâ because, as he said, it was getting between him and his fans.