Blogging as a Client Acquisition Tool. Marketing Strategies to Increase Your Blog’s Traffic: Blogging Client Acquisition Strategies that cater to your audience and convert to sales. Client acquisition refers to the strategies employed by businesses to bring in more clients or customers. The gist of the process is to create a sustainable and systematic strategy that can mesh well and advance with new changes and trends. This is of primordial importance to any business, regardless of size. It provides the venue for businesses to earn more income to reinvest, pay their human resources, and meet operational costs. It also provides businesses with opportunities to present proof of traction to influencers, partners, investors, and other stakeholders.