Startup Stories: Vogue Kala, an ESG-First Fashion Brand In this series, we talk to student and alumni entrepreneurs about how they are making an impact with their startups. July 29, 2021 Venture: Vogue Kala is an e-commerce “slow-fashion” brand that takes an environment-and-social-first perspective. The company’s mission is to provide fashionwear, sourced sustainably and ethically, and to become the first carbon negative fashion brand in the world. Founder: Aditya Sinha ’14 What was the moment when you had the idea for this startup? Twenty-twenty was a transformational year for the world—and 2021 is no different—for both good and bad. We were stranded in Dubai last year due to COVID and have since been unable to get back to New York. So, as we came to terms with our new normal, my wife and I were forced to take an existential step back.