Old Spice returns with season 2 of âMen Have Skin Tooâ campaign Share Via: Itâs the mother-in-law whoâs now using Deon Coleâs Old Spice body wash. âYour momâs gotta go,â says an infuriated husband to his wife because just like her, his mother-in-law has used his Old Spice body wash and left nothing for him. Welcome to season 2 of Old Spiceâs âMen Have Skin Twoâ campaign made by Wieden + Kennedy. Featuring musician Patti LaBelle, Deon Cole of Black-ish and Grown-ish and Gabrielle Denis of Black Lady Sketch Show and The Upshaws, the ad is a humorous take on how men and women love Old Spice and in this case, the âOld Spice Moisturiser with Shea Butter for Impossibly Smooth Skinâ.