A new book showcases the continued signifiance of Polaroid A new book is bringing together Polaroids by contemporary image makers alongside historic photos of enthusiasts including Andy Warhol, Jean-Michel Basquiat and Keith Haring 300 Polaroids by David Lekach Polaroid was founded by Edwin Land in 1937 , and a decade later its first instant photography product reached the world – a game-changing piece of technology that proposed a convenient alternative to the time-consuming and complicated film processing techniques of the time. “This new instant camera was revolutionary: bringing the magic of creating a photograph right in front of your eyes to the world for the first time,” writes Polaroid CEO Oskar Smolokowski in the introduction to a new book, Polaroid Now: The History and Future of Polaroid Photography. “It was a product right at the intersection of art and science, powered by incredibly complex chemistry and enabling a world of creativity.”