Third-Party Advertising • Location • Coarse Location • Identifiers • User ID • Usage Data • Advertising Data • Analytics • Purchases Purchase History • Location • Coarse Location • Contact Info • Email Address • User Content Photos or Videos • Audio Data • Customer Support • Other User Content • Search History • Search History Identifiers• User ID • Device ID • Usage Data • Product Interaction • Advertising Data • Diagnostics •Crash Data • Performance Data • Other Diagnostic Data • Other Data • Other Data Types Before you start thinking of popping Gmail in the bin, it's worth remembering that data collection is something almost all technology firms do as this is what allows them to provide a personalised experience. If you search for "email from Dad with attachment" in Gmail – to find that content, Google will need to scan your contacts, scour your entire inbox, and skim through the content of the emails to work out which ones have an attachment included.