Q2 Promotes Childhood Literacy "If You Give A Child A Book" Campaign Kicks Off Q2 kicked off the "If You Give A Child A Book" campaign this morning. The Scripps Howard Foundation campaign is one we are very proud to be part of. and last updated 2021-01-11 12:13:29-05 BILLINGS â KTVQ is promoting the importance of childhood literacy with the âIf You Give a Child a Bookâ campaign. National Reading Day is on January 23. Montana This Morning's Victoria Hill and Miller Robson kicked off the campaign this morning by reading a few cards from the kids at Lockwood Elementary who will be receiving donated books on January 21 as part of the initiative.