Facebook Launches Black Creator Accelerator Program 'We the Culture' Todd Spangler, provided by FacebookTwitterEmail Facebook has launched We the Culture, a new content initiative created and managed by a team of Black employees that is investing in and amplifying content from Black creators. More from Variety The initiative also incorporates programming for Facebook Watch through partnerships with production companies focused on Black creatives, and among the first shows are “Chop It Up” with Storm Reid, “Asking for a Friend” with Vanessa Simmons, and “Mastery of Comedy” with Angela Yee. We the Culture grew out of Facebook’s announcement last summer — following the murder of George Floyd — that it would invest $200 million to support Black-owned businesses and organizations, including $25 million earmarked for Black content creators.