Advertising Crafting a proper action-comedy is tougher than it looks. Sure, action movies often have great comic beats, from the glib quips of Die Hard to the non-stop banter of Bad Boys. But a true action-comedy needs to bring the laughs without canceling the thrills, and vice versa. Often, these hybrids lean into the old buddy dynamic, putting two mismatched foils on screen to crack wise as bodies go boom. It's a tough cocktail to pull off. When improperly mixed, the comedy can diffuse the tension. Conversely, too much action intensity can make the jokes feel flippant. And if the stars don't vibe, they create a charisma vacuum.