So, it’s no wonder the sport, which started out under the umbrella of extreme sports is inching its way to the mainstream based on increased participation and huge crowds. The huge crowds are thanks to being part of the great job Red Bull does in highlighting some of the most dramatic sports on the planet. (As an aside if you doubt the dramatic sport comment check out Red Bull Rampageone of mountain biking's truest test of skill and mental toughness. The event has become the premier freeride competition in the world). As for ice cross, as noted, it’s about skating and ice, so of course Canadians have taken to the sport, several being in the top echelon of the sport including Kyle Croxall.