skittish. this is a quote/unquote luxury item. she wants to keep her customers happy even though everyone is raising prices for her. >> the value of partnerships and collaboration, women are experts at collaboration and the fact that this is where she came to, and is helping all those other businesses, because there's plenty of business to go around. this notion of scarcity is something we got to get out of. people, 90% of the population, has jobs who are in the work force so people have money to spend. how do you get them and to her point how do you keep the prices where people are not going to go, i don't need this anymore. but her creativity and her willing to collaborate, i would say collaboration and partnership is a very important strategy for many businesses these days in terms of being able to stay afloat and actually make money. >> it shows one of those things on your list, you must be flexible. you must be flexible. >> oh, yes. nel, founder and president of count me in, thanks. from the mattress you sleep on, the dry cleaning hanging in your closet, the toy your child