search better. our founders invented this while at stanford. classic two young people at stanford who go off to form a company and are hugely successful. along the way in the first couple of years, there was a question of how to make money. then another group, again, a couple of very young people right out of stanford, figured out this targeted advertising model. you need both. >> a successfully innovative enterprise also needs to be about having fun. so, that brilliant minds are inspired to creative heights. at least so says eric schmidt and it means allowing people to be themselves. >> the people who are very, very creative are not going to show up at 9:00, leave at 5:00 and punch a card. they're going to be interesting. they're going to be fun. they're going to be fun-loving, free food, all the benefits of google were fundamentally decided early on so people were working with each other and were creative. people were encouraged to make the most outlandish ideas. could we try this? try that? so forth. those people are now running the company.