Vice President M Venkaiah Naidu on Friday underlined the need for effective guidelines and laws to work out a revenue sharing model between tech-based social media giants and the traditional media struggling to generate revenues. "The information reports generated by the print media with substantial cost is being hijacked by the social media giants.This is unfair," Naidu said at the sixth edition of the M V Kamath Memorial Endowment Lecture. The event on the topic 'JournalismPast, Present and Future' was organised by the Manipal Institute of Communication which the vice president attended through video conference. While the traditional print media has been sincerely enduring to adapt to the technological disruption by going online, it is struggling to come up with a viable revenue model, Naidu pointed out.