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(Reuters) -European consumer products makers, including Unilever and Reckitt, have shown they can raise prices to pass on higher costs, but investors told Reuters they want to see more innovation to drive dwindling sales volumes. Major consumer goods companies - from Nestle to P&G - have in the past two years struggled to manage high input costs, passing these on to retailers and shoppers by raising prices. But the price increases risk alienating cash-strapped consumers who have started buying cheaper private label alternatives to branded products.

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