Transcripts For RT Documentary 20240714 : vimarsana.com

Charge of dozens of other brands just sunny as part of the Cocacola Company and sprite 2 there is also minute maid powerade and of course from one of the companys flagship brands. Every year the group sells more than 120000000000. 00 bottles across the globe thats almost like 1000 bottles a 2nd and this mass production is creating a devastating mass pollution. In january 28th the multinational made a bold announcement by 2030 the brand is promising a World Without waste. And its James Quincey cocacola c. E. O. Who is leading the movement. What we need to create is the circular call that we need to credit. Value for that is absolutely doable for a World Without waste thanks to unlimited Plastic Recycling but how reliable are the promises that this multinational can recycling really make this problem go away. With plastic becoming a global catastrophe reinvestigated the companys promises and on cover to secret strategy which contradicts their convincing. Line up was full of the way. They found others just starting over affect the political philosophy for decades the multinational has been aware of the damage that its plastic bottles off capable of causing but responsibility has never appeared to for long then. What is the reason behind this because ultimately it means higher costs for them in africa far from the soda giants american headquarters we are going to expose the truth behind the socalled recycling economy that coke is trying to promote and invest the money here you are going to see half of what is to god to help get us into this particular part time that doesnt like to. Come on one last drink for the road welcome to the Wonderful World of the plastic promises of the Cocacola Company. Cocacola and plastic have a long standing relationship and one that is full of surprises. To find out more we traveled to the United States to meet a man who is well informed on the subject he lives in this small house in the genea. I got back nice thank you. Nice to meet you yeah only welcome to. You know the think of the 5. The drivers get their money have come on him yeah. But elmo is a historian. Hes the author of a book about cocacola a best seller its retraces the multinationals and time environmentalists strategy particularly from the sixtys on woods when past it began to revolutionize Consumer Society we begin to see massive amounts of litter piling up around the country cocacola trying to respond to this wow were getting blamed for all this aluminum waste all this ultimately Plastic Waste what do we do and one of the things they did was partner with a Organization Called Keep America Beautiful what. You hear Keep America Beautiful you think like wow this sounds like an organization started by a bunch of kind of bearded environmentalist released thats what i thought. You know because you see this sign everywhere in the United States is still a very present organization but it was founded surprisingly by the beverage burning in canning and Packaging Industries right the idea was that lets tell consumers theyre the bad ones theyre the litterbugs theyre throwing us away industry shouldnt be blamed for all this waste. And so this native american looking like a character from an old weston makes the Keep America Beautiful a huge success some people. Are bright. Was one speech. And this guy throws in his car he throws the packaging waist down it is feet and then and this great camera man unless the king. Ammar up towards the crying indians face and theres a tear in the snare and it comes on the screen and says. People start pollution people can stop it right and its this message. Consumers are the problem right not us industry but consumers are. Since the success of this advert in the us in the seventys Keep America Beautiful has branched out. Now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. One to stand how cocacola is recycling its reliable old consumer guru technique we have to go to their son i not to the chateau but to an event that is being held at the town. It is an important conference with several elected officials from all over europe and theyre here to speak about the men in this at that and its serious stuff theyre even discussing the color of that trash cans. The hall. That he immediately goes. To conclude the meeting the guest of honor makes a speech this time its the director of keep scotland beautiful an association partly financed by cocacola like Keep America Beautiful and it seems Derrick Robertson is a plant of soda. And listen closely some of his slip ups are extremely telling. I have a clear well known issue and saw and the whole thing about. The character. Is that it doesnt care we do care and want to fire she. Bendish well you can stop thinking into something by. The emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. I assume that you were drinking cocacola this morning is the single use bottled plastic of the problem today. Class they are Plastic Packaging has a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they obviously perform a function as important as how we again as individuals dispose of these packages so cocacola for example one of the packaging rightly want to be ready to get it fiery safely i mean use it. What you dont want to say and then environment according to the head of the necessity ation which claims to fight against pollution cocacola is supposedly the example to follow but does he admit to being financed by the american multinationals he asked the question a few minutes later who is financing your targets or. No money from us is a harsh article but if it is if. What you want you doing here i dont know i mean what im asking you these are legitimate until especially seeing my own demise asian and scotland as my digital ok im fundamentally fruitarian committed to that role i volunteered my saying ok. By asking the finance question we have identified it touchy subject the conflict of interest in this book of conflicts of interest do you think theres going to continue as i said to you think you are trying to create a measure of our fun site of interest about stuff like theyre trying to do you think there is one. We are as one source are perhaps one source again thats its a different model but im not here to start explaining her child isnt that the secret to her i know you can get your metallic areas if you want to see see what it says. Were to our house once i want to ship this christ government with scores rest policies and the extras and some companies and some companies time. But i want you want more of them. Mcdonalds bring us starbucks. Some big brand names. We had to insist since the sixtys cocacola has been painting the way for other multinationals. We have expectation that when we lifted people out of poverty when we became richer then wed become. And i think that hes what a lot of people ah struck with now they expected that once they reached a certain level of income then they would be happy. And yet we create new size we create new things we want and i think sometimes we run out of explanations for why we feel unhappy. As we speak large organized care of our own the march to the united. States and the end of play and coming african. This is a virtual invasion of our country for so far its bigger than anything. That i met up in what i meant. In the part of the. Oh its going to this is. A nice. If you can do is you know were going to see a more little girls you know to see the show feel closer to those with the. Just the pretty you called them with not only to put in your circles modesty. And you can do all the much for the call it was a total of 3 minutes to get annoyed when theyre. Not. Quite in good sort of produce youre already in the sims but you know that you know maybe it seems to tracy. To be the. Last stand. So other temporary orders that im under before i go to final trial actually do allow me to address them as james and his male pronouns but i cannot do that in front of 3rd parties who know him as a girl so basically i cant go to school i keep them away from any friends he might have at school that all has a girl at my home hes known as james and i use male pronouns what im prohibited from doing right now is trying to convince him that hes actually a boy. But what if the so did john to really have decided to change a few months ago upon the inching its program for a World Without waste the Company Announced a set of very ambitious measures to resolve the plastic pollution problem the cocacola solution is recycling. The concept is simple collect used bottles to make new ones out of them. Cocacola promises to put 50 percent recycled plastic in its bottles by 2030 and thats on a global scale. Is absolutely doable theres a model there for the chinas a lot of holes in the world on how to create value out of plastic and get it we used. Of course that would be great news. But with all that we have learned about the companys strategy is we wanted to check how often they actually keep their promises the American Company has been promising to make bottles out of recycled plastic begins take the year 2008 for example in its report on Sustainable Development cocacola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015. For a long time we sought to find any trace of this in the report from 2015. The Company Never clearly states whether or not that promise was kept we end up finding a single figure 12. 4 percent at 1st glance its easy to believe that this is the percentage of recycled plastic used by cocacola but after taking a closer look 12. 4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2 very different things. To decrypt the soda giants dog and we arranged a meeting with an n. G. O. S that has been interested in the Cocacola Group for a long time. L. N. Board is a specialist in ocean pollution and shes going to explain how the multinational twists words and statistics. Are best. See put just sort of the visit of the maids and the maids they are a little. Bit supplanted of a country. If you do plastic acting in a. Renewable plastic is essentially plastic made from a plant base but it still plastic and therefore its still bad for the environment that clears up the words now lets move on to the statistics its all. Just because you clicked not 7 vegetarian. So 6 feet. Thats set for plastic or sickly. And olives day when youve owned at a special project a fundamental difference and we are clearly very far from the target from the end years point of view cocacola is recycling targets are 1st and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. Which is an element. As a whole lot of us you clash lessers volatiles not really. Made of secure fashion see back to class which. Would have called you some plastic tele. To call it. So just about. Cocacola subtle statistical distortions are bad but the worst is yet to come. We own cup of something in this envelope which contains dozens. Of letters and internal records from cocacola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a World Without waste slogan. Emmetts the mass of information this document caught our attention its dated from 2016 and signed by the cocacola as a law being manager in brussels. The bullet points are all the measures that europe could adopt but which do not coincide with coca colas interests. In the mix we find Carbon Pricing restrictions on the usage of caffeine and eat you ban of advertising to children under 12. 00. In other words anything that could lower the companys turnover figure on the right theres a circle entitled fight back these are all the european measures that cocacola has decided to fight against through lobbying. And amongst the measures that cocacola and downright refuses we find increased collection and recycling targets. You heard it cocacola wants to fight against increased recycling targets in europe while theyre promising the exact opposite in their public pledges. Other talent. Cuts ties in nicely 0. 0. In that fight back category we also discovered that the company. To fight against the deposit system. This is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. Week the deposit system works like this when you buy your drink you pay lets say a year 0 for it and you also pay an extra charge the deposit lets say 0. 20 per bottle in total itd cost you one euro 20 but if you bring back the bottle youd get your 0. 20 back and so all of a sudden no one wants to throw their bottles away anymore. And what is most ironic is that the returnable bottle is virtually how cocacola began in the fiftys a bottle of coke was not always served by a pin up girl instead it was served in a glass bottle with a deposit. So once empty the bottles would go back to the factory where they would be washed and reused this creates significantly less waste for the environment. The system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientists recommendations. Would you like to know how coke decided to get rid of the return of old bottle the company has forever attempted to keep this story from getting out but we tracked down the only man able to tell it. Today he is enjoying a discreet retirement in michigan in the United States and im going to have to reach for my stimulus nearly thank you very much for going us precentor thank you so here i am us. And this gentleman is called us and done aked he worked for the american environmentalists agency. And then he is hes also the 1st engineer in the world to investigate the ecological impact of cocacola bottles. That does a very imitation there are smaller the typical cool rattles about this this big green translucent all riskless. Over is flawless. And down a its referring to the beginning of the 70s. That was when the Cocacola Company began to show an interest in plastic and to reach out to him. What they wanted to know is if you take into account all other and environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of glass bottles to that of any 1000000 cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it makes 15. 00 trips before it is discard is the ecological container proposed also. Thanks to this report the Cocacola Company knows full well at the start of the seventys that returnable glass pollutes significantly less than plastic. But the company would never publicly shadd this information. We put this together for them and they didnt publish it you know why. They were not interested in him to have everything the public see the the total picture why because they want to keep it in keep it quiet as to which way they were going to go. This is the new life way plastic to be simple for. I watch them slowly introducing the plastic bottles easy go for cocacola bottle fresh i want to lie even remember clearly one time going to going home and saying to bridget my wife as a theyre going into the plus or bottle. Told you they would and they are not growing its just a 1st step. Sound nice that 10 eco plastic bottles playlist and one last bottle. With this add that for its new plastic bottle released in 1975 cocacola various aston danis report once and for all. Its life is tough its easy to let. The American Company never looks back cocacola imposes its plastic bottle everywhere and then isnt the only one flooding the market its a tidal wave from the eightys on would plastic devastates beaches. And the 1st ecologists begin to protest against pollution. Certain american states consider a forced return of the deposit. Little do they know the companys immense power. Cocacola has been a significant force behind. Fighting legislation that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that cocacola is having around the country and its almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against to close it system want is the reason behind this because it ultimately means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism thats very smart to try and get industry to recognize that you have to deal with this waste. Is something wrong with being rich and being rich is nothing wrong with it people work hard they make a lot of money and for a lot of people thats very satisfying but when you become a rapacious monopolist then you are heading up like a pharmaceutical industry one or 2 or 3 major kleptocrats collusion colluding monopolist unelegant plus pricing thats not wretch thats tied around a. Dish you will not obey the voice of the lord youre going to do all these commandments and you state you. In all these courses shall come upon you and overtake you. And then the white people just dont profit and definitely must pretend to let people. Get rid of whites only problems will go on. The local folks need to think. As president of the fleet. Wide foam is in so the 3 go be a day for every single day. People. Do what you did expression the elderly people. In the. White horse will find themselves affected by a crash and we. Point to one defect means in queens its all sweat and a lot of. What are you going to have for dinner today feeling anything im asking for a. Full fledged civil war in south africa is even if its a. Good profit. Why is there any chunk not be in the top of your hand to convict. Me. During the Great Depression which im old enough to remember that it was and most of my family were unemployed working. There wasnt it was bed you know much worse objective listen today but there was an expectation of the things were going to get better. There was a real sense of hopefulness there isnt today todays america was shaped by the turn principles of concentration of wealth and power. Reduced democracy attack solo down to engineer elections manufacture consent and other principles according to no on. One set of rules for the rich opposite set rules for. Thats what happens when you put power into the. Narrow sector of will switch rule is dedicated to increasing power for chills just as youd expect one of the most. 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