Motivation was to find a way to make a direct connection from the boat to the people that are going to eat the fish. And by doing so, trying to eliminate the middle man costs that are associated with the auction, the distributor, the processor, the secondary distributors that bring it to restaurants and then the grocery store. And then the people that you know, are working at the counter trying to make it so that the boats getting a fair price, not based on international markets, but based on what it takes to have a livelihood. The, i dont like to use the word locals. I like to use the word intelligently, a little more knowing where that food is coming from having the relationships with the people its coming from. Thats what our menu reflects. Will get Text Messages from amanda before the body. And im saying that heres whats coming in. What do you want . The qualities definitely there as well as depression we also been able to open up the doors to new areas for delivery. Working with us, they know exactly what theyre going to get. That same high quality fish every single time the my families when how efficient for a really long time. My mom was pregnant with me still long lying. And i grew up on long line boats. So, you know, thats been a huge part of our income and our way of life is how that fish and theres really nothing else like it as far as a really hard manual labor. And a lot of the fish are, you know, twice my size. So it is pretty wild when you get those big fish, but it is very got a fine one eggs over easy running your on top, the top medium, slightly, ronnie, in other words, you want to perfectly done and then ok. Ready busted to your my dad as a super jolly guy, hes kind of like buddha, like hes taught me the trade and i think thats really unique. Ive been how that vision since probably 1978 was my 1st year that i seriously point into it the way that we catch of it is we catch him on whats called long lines and theyre basically a small diameter role that plays on the bottom. And we have a large truck in on that hope we have other fish. That means is the quality standards for sea food is change. People demand a Higher Quality fish. My son marsh, started out as a young boy efficient with me, and i think he had higher standards, right from the beginning. He has a new way of treating should i think its actually better the so when i started off, you know, youre catching each fish individually hook in line and taking care of them and then just to sell them to a global commodity marketplace and felt kind of incomplete, they had this beautiful fish, and then it just disappears under this will take Global Supply chain, the 20th 11. I saw some fish to my friend who did a little buying club. And then i went down to the midwest to meet the people that they got my catch. And they were super excited about the quality and where it came from. It was like an ah ha moment of. Well, theres a better way where i can sell my fish directly. I can receive their price and people receiving the session, the midwest, getting an incredible product, the lowest salmon shares. Yeah. Uh what, uh, what are you looking for . What are you looking to do . Any kind of directory consumer fish business, its really difficult and that the amount of capital it takes to get started just to have all the services, the vision they need ice bait, access to their catch, be able to offload it, be able to take their full loads of fish, all these things are, are really challenging the year last year. When youre trying to produce perfect fish, every single step matters how the fisherman catches the fashions unplugged right away. Is it showing right away how long it see they spend . And then how quickly is that fish full aid and frozen and how as frozen is really important to and then once its frozen household, this is stay on. The sink is an incredible fishing for small mo, warner operators that gets flights not as much challenged by consolidation, but by kind of stagnant fish prices. In order for us to make it, especially when we need to find a marketplace that really values a quality, theres a growing movement of people wanting to sell their cash directly and theres a Consumer Base that really supports that. So i think that in the future well have more, more efficient, you know, connecting directly with 2 extra fish. The small communities across alaska work to find solutions by catch from industrial trawlers continues to threaten the halibut population. The hell of it, fishermen have taken Big Productions and their quota. They are conserving and you really cant have a healthy, sustainable resource unless all sectors everybody involved is sharing and conserving that resource. Their way fisheries are changing. Its the way our country is changing. Its increasingly harder for Small Businesses to make it more specific Fishery Management Council is responsible for regulating halibut bi, catch across the alaskan fisheries. Today, the cancel is voting on limits for the industrial draft plan. The counsel, my name is john scale and ive been a small about how that long line are for just about exactly 40 years. And since that time ive made uh at least 50 percent of my yearly income and up to maybe 90 percent on the pallet. So id like to request that when you vote, you vote for the maximum bi catch reduction. Youre now well aware of the status of that, however, it stocks in the need for conservation. Youve heard from a lot of people, the exploitable biomass is near historical levels. Growth rates have dropped. Were still seeing over 3000000 pounds of juvenile halibut killed us by cussing the varying see the people dependent on the how that resource are the ones that are plummeting and were, were calling out to you. Those who are watching us fall are either enjoying the view or missing. The fact that were about to hit the bottom everybody is living in denial here and because of big money, i mean thats, so thats the only way i could see this thing not happening was because of the amount of money that is generated from the fisheries out in the bearing see, i hope you guys are hearing me while the council did approve of bycatch reduction in the bearing see the new limits are an insult to the many locals to testify. And the total, howard with population has since seen a decline, leaving the future of halibut fishing for local communities in jeopardy and say this you know where the, the numbers are going down. Privatize makes our systems corporate, which does have a system. The Small Businesses that are some unique to the center and im responsible for pushing or how to support businesses. A lot of times i wish that shares didnt exist. I wish i didnt have to be such a manager and the kids to hey, how passionate you are by the hopefully weve driven home the point to them that theres landlords in this fishery making a lot of money. All politics aside, i just want to be able to go fishing and keep the money i make not paying someone collecting a check. Well, hes not vision the he had some of the i think so. Well, i look a nice out. Amanda says other similar models out there that are doing the right thing and i want to be like we are the proof and important how you doing good. That we didnt do some of this work as a father takes, you know, some of the time i have messed with him. I really hope to have him involved. Right with bring them there fast. All the restaurant. Believe anyone else in the fall, i got it done. You have the skills. Yeah, because thats what i do for what im going to take you on a card. First thing trip this here, a little more. Peasy. 13 lets we can try when we get a new of them. Thats why with them you think you like being played with after coming up from 200 feet of water . One missing kid. Okay. That was a really good job. The the the 1935 fast is easily led by dictator Benito Mussolini decided to expand its colonial empire in africa and take over the opium. By that time, e z o b o was the only fully independent states on the continent. Back in 1896, its inhabitants were able to defeat the italian colonies and defend their independence. Since then. Rome craved for revenge for the humiliating defeat. In the morning of october 3, 1935. Without any announcement, the foxes attacked ethiopia and bombarded it most severely. D. D o b, an armed forces bod, courageously. But the roots allergy of the italians knew no bounds. They use not only massive bombing attacks on civilians, but also the chemical weapons. Toxic gas is. This james, the course of the war. As a result of the occupation of ethiopia, by the fastest 760000 people were killed. The capture of the african state was committed with europes tacit approval. Britain and france recognize the annexation, giving the green light to a further fastest expansion in the world and baby and the way for the outbreak of world war 2. The if you like, a nice, quiet little town. This to be a great place to live. But there are problems i kept was being a small town in poverty that are unfortunate not just as a small town america that we absolutely import or perhaps talk about what our Community Needs to keep going. Collectively, we all need to stay and vision so that we can keep the infrastructure. We have an economy that we have for community. Early on we understood that we needed local science that we need to understand with the fish tanks were here right at our front door. And we took on the issue of Marine Reserves that was close to fishing. That was a savings account for our community that essentially serves as a place for the fishing go and goes fish can reproduce, and we can keep it healthy fisheries. This place is so amazing. This cluster of rocks right out here is red fish rocks Marine Reserve. Its the Marine Reserve that our group of fishermen put forward. We wanted to integrate our exponential knowledge engine choosing where it would be. And then we installed a framework where it would be studied. And heres the Marine Reserve being protected area. And each of these dots as a place where i tagged the fish and released it, i think fundamentally what brought me here, where rockfish said along generation time, someone went to be over a 100 years old. And when they get over fish like they were back in the seventys, eightys fishermen here wanted to be proactive. They wanted to get out in front of the issue. They drew the line and they presented those boundaries to the state. And thats what led to red shocks. So theres a little transmitter, basically was implanted and efficient abdomen. After tagging the fish goes into his cage. When we get down to say 4050 feet door pops open, fish swims away and now were tracking it. Weve found a perfect synergy between people who have careers worth of knowledge about fish in the ocean. And weve connected them with the technology of a Research Institution like o s u, that kind of negotiation is how you get to where youre trying to go when youre trying to do conservation in a community thats dependent on resources. The abundant stocks are important. I mean, who wants to fish the last batch, the wild communities like port orford work to find the balance between fishing and conservation. Deceptive labeling has become the latest industry. We have 74. 00 different species of rock, the shop, the are in cost. Its solve the snapper. People are willing to accept that there fishes ministry, fish van, you know, who cares anymore about the small guy. A new reports as many fish providers are playing a shell game with suppliers. Recent investigations and studies have shown miss labeling. Sometimes due to error, but often the result of outrage, broad is ramp in the industry. The same for the labeling in general has been found unfortunately to be full of mislabeled and a lot of it is intentional. Mislaid was there been a number of studies where people just go in, they buy fish and fish markets that are said to be Something Like red snapper and then they do dna test and they find that its not red snapper, a solution to the fraud in seaford is better enforcement where somebody who was coming into by happened to be running dna test, they really wouldnt keep doing that. Who fishes matters. And you can actually know your fishermen, the we operate port orford, sustainable c, food communities for to fishery. We catch our as i sit down overnight and lock in the fresh desk as fast as you can for goals for to pay more for the fish, a fair trade price to create processing jobs and to sell puerto efficient port orford. You couldnt buy local fish and efficient town and that felt fundamentally wrong. If a chief, the goal of raising the price on fish, so the other buyers have come up to meet our price as well. And then well go up again. So we can stay in business, this is where all the fish from alaska comes directly. This is about 50000 pounds. Around 20 below transparency is without a doubt a giant hurdle. And well see from the supply chain and a small operations with the right intentions growing scale. Its an issue that must be addressed. If youre trying to expand from a cell in your own fest directly and you want to grow your business for a lot of time, your line and other entities to process your fast to ship your fish to deliver your Fresh Companies that may not adhere to your values, and what point do you have enough sales enough volume to like build the infrastructure to do everything yourself. Weve process the fisher ourselves. We deliver that traceable fashion, ourselves. And we can make sure that what spaces officially south is the one that is on the name. Thats a beautiful thing, and i want to keep that growing and keep, tell me the, this is the new kodiak municipal crane. This allows harvard users independent access to the waterfront without having to go through a Large Industrial processor. Weve been fighting for this for between 30 and 40 years. There can be no start up on persons having access to the waterfront with what this plan provides. Now you can have a little mom and pop processor thats, you know, a couple blocks in land. This is the Kodiak Island wild source facility. We hope to serve the small boat fleet, hearing kodiak, with custom processing. Really excited to see the new plan. Just got it up and running, right . Yeah. Just a week ago. So this is our roll stock packaging machine plus 1000 pounds in our we can run through here. This is under yeah, of our small boat slate. The opportunity to custom processes throughout the course of the year. I think well be hopefully 12 months of the year as long as theres fish to be caught. You guys helped us get to the point that we are today and we wanna be partners in success with you guys. All the basics are here for sure. A new era for darias cash present in geography, she was like the battle for access to the waterfront, beneficent. Ultimately determine whether its possible to make a living we need to capitalize on dollars and get some adaptive station the ive seen with these efforts. There is a back in the success on the way the today annually one fish longer is visit. Pretty crazy and our lot has changed in the business for us. We bought a 2nd truck, a bigger truck, 2nd boat from then or 2. We also have several full time employees now. I believe and when i believe in and im having fun doing what im doing. See, i think we got cooking tables. Weve grown pretty well there in a really short time and theres always so much you can shuffle fish around in a refrigerated man. There we go. I think we can have your own cold storage. Well alleviate that and having more flexibility to do our work. Im looking forward to this. This would be nice. We have close to 3000 followers on facebook. I never thought it would be at that point and never thought it was possible. We do work in our community. We do everything that you would want a Small Business to do. And were gonna keep doing that. The, the systems are going to have 2 choices. Make it work for us or to fail what the differences is making an example for others of all the defies and system battle for me now its not in washington dc anymore. Its not been council meetings. Its on my boat and end of business as we work with the the future of small scale. Fishers and seeing our hands as consumers, the value they bring to coastal communities, and their stewardship to the ocean will only remain if we commit to supporting and while their service to society is under threat, hope that our fisheries will once again thrive with possibilities, still exist among those who continue to fight theres Different Levels of challenge and to whats going to make us work in the small beneficiaries. Providing that all the traceable market is absolutely key to our, to live on this point. The combinations, out of small Scale Fisheries and robust management thats kind of ideal. As far as fully employing people and fully making use as a resource, the ocean is still capable of producing and sustaining an unbelievable amount of life and in us waters. We have started to let it do that and it shows the message i believe, to you is the importance of not giving up the importance of working together and also the importance of taking care of your corner of the ocean. I think the challenge one term for protecting fist x is a more complete understanding of the system. Recognizing the importance of habitat and managing as if we are in the only predators thats taking fish out of receipt, building direct connections between fishermen and the public. Thats great for the for not ultimately shifting policies and thats all for nothing. How can we leverage that network of people who care about where the seafood comes from so that were protecting Community Based fishermen who we believe are poised to be the best stewards of the ocean . Thats really ultimately what we need. It is going to be around for the long news of the i dont think that i could ever as a writer really capture the experience that is 1025 percent of your income. Roughly, theres someone thats at home probably enjoying retired and watching the wheel of fortune or murder. Shes such shrewd, shrewd points about the way in which the sea food world fits together in the middle r squared in the middle east. Got a lot of steam, monica, your t for sale tv show. The misbehaving is very upset. This film cd thats coming out soon and better be or anyways, this little stab at the director there. The look forward to talking to you all. That technology should work for people. A robot must obey the orders given by human beings, except were said shorter is it conflict with the 1st law show your mind. And just in