Transcripts For BBCNEWS Killer Kicks 20200529 : vimarsana.co

Now, for two and a half months streets across the uk have been filled with the sound of applause every thursday night, as the nation comes out to thank the carers and key workers of the pandemic. Tonight was the 10th week in a row, but now the woman who came up with the idea says she thinks it should be the last. Heres our special correspondent allan little. Every week it has been a moment of intense and noisy solidarity. An anxious, grateful public seeking a way to say thank you to Health Workers at first and then to all those on whom we have relied. Often those previouslyjudged low skilled and consequently low paid. We know now how valuable they are. But the woman who created it all has said tonight should be the last. Everybody who wants to continue should continue, but i think its is good to do it while we still have such a positive impact with this moment to stop now and then also we are now in a different part of the crisis. What have they made of it, the healthcare workers risking their own health to protect ours . Its been very emotional and pleased that everyone has come together. Welcome to bbc news. Im Lewis Vaughan jones. Our top stories itsjust been really nice to see everybody get together and weve been able to thank each other. Nine weeks ago, we put on our winter coats and clapped in the dark these are life pictures in the all over the uk. Theyjoined in from an Antarctic Research station. Us. Live. And north sea oil platforms. The Us National Guard has been deployed in minneapolis to help the prime minister, visibly ill, control unrest triggered from downing street. By the killing of an unarmed black man by police. What has it meant this outpouring of shared sentiment . When you do not deal with these it places at the heart of public esteem a Health Service whose conditions of inequities and resources in recent years have not racism and White Supremacy in a kept pace with the demands nation, these are the kind of things that happen. People made upon it. Write, that their language, thats their frustration. People riot. Western countries condemn chinas planned new hong kong this weekly expression of affection is notjust for a service the public clearly treasures but, for the values on which it is founded of fair access for all, regardless of the ability to pay. Healthcare workers wonder whether this public mood will translate itself into actual policy. What is important is that for years to come, ministers should still hear that ringing in their ears and do whats right by those services and by nursing staff. Most nhs staff dont think of themselves as heroic. We are not angels, one nurse told me, we are professional people with a job to do. But the weekly clap for carers illustrates the enormous burden of public faith they carry and the esteem in which theyre held. Dancing in the streets. Will it end tonight . I hope we will still come out on a thursday and i think folk will still want something to focus on. Dont underestimate the public need to say thank you. Alan little, bbc news. Now on bbc news, the world is buying more sneakers or trainers than ever before, with more styles becoming collectables and more brands releasing limited editions. Reporting for newsbeat, lynnie zonzolo travels to new york to see how the industrys tripled in size in a decade and what the impact is on the environment. A lot of people dont get this opportunity. You guys came a long way. We did indeed. You goes across the pond. 0k, way. We did indeed. You goes across the pond. Ok, im ready. That is first, let you go inside. You are too kind 0h this is like the closest ill ever get to holding 30,000 in my hand. Closest ill ever get to holding 30,000 in my handli closest ill ever get to holding 30,000 in my hand. I feelyou wow it smells like fresh leather, christmas, you know, there is something aboutjordan ones when they are fresh out of the box, i will sniff them like no other, its the best in the world. Will sniff them like no other, its the best in the worldli will sniff them like no other, its the best in the world. I can relate to that. Oh, my lord, i never thought i would see these classic. Absolutely classic. Welcome, welcome, welcome. This beautiful bad boy is the nikkei back to the future, if you want to buy its 100,000, 0k . And if you are a size 12, it is my love of sneakers first came about when i was ten, it was my birthday, got some friends over, got some money, and a pretty much went tojd some money, and a pretty much went to jd sports the some money, and a pretty much went tojd sports the next day. I really like popping colours and are statically giving me that old school bars. My uncle had a crazy range of sneakers. Man, one day a need those. 0ne sneakers. Man, one day a need those. One day i need all of these old school classics. Were pretty much in the hallway, right, and like i said, extra issues, extra of shoes, more shoes. About 30,000 40,000 worth of kicks. I need some help. I do. If worth of kicks. I need some help. I do. If i was on a train and i saw somebody in the window and they had gold nike blazers, knew they were cool gold nike blazers, knew they were cool. Noone would step on my shirt. These things are made to bring an calcula ble these things are made to bring an calculable joy. If you havent got a pairof calculable joy. If you havent got a pair of these, you have not walked in the right way. Being in new york is mind blowing. Im excited, its christmas for me right now. Its christmas. Ive come to the birthplace of sneaker culture to the birthplace of sneaker culture to find out how it became such a phenomenon. The sneaker industry has tripled in the last ten years. It is 110w tripled in the last ten years. It is now almost half of global footwear sales. I own 80 pairs but i still wa nt sales. I own 80 pairs but i still want more. But why . 2018 and 2020, we are living in the greatest era of sneaker culture, period. There is a huge Sneaker Community out there and its global. Dj babita garcia wrote confessions of a sneaker addict, considered the first major piece of sneakerjournalism. So let me break it down like this there are two pockets of wise use. Why this was a call. They are fashionable, good to wear, they are an extension of your individuality. You can paint them, customise them, you can only, right . So that is one pocket. The other pocket is that sneakers in and of themselves have been placed in the same way that people approach oui. the same way that people approach our. Art. You have auction houses during sneaker exhibitions and selling shoes that are highly, highly collectible in the same way that art sales are. We grew up with rules of originality. So the phrase was no biting. What does that mean . Dont talk like me, dontjust like me, dont say what i say, dont dance the way i dance. Everything was that expression of originality. If we go out, i show up with my clothes and you have the same, youve got to change. You either change the laces, paint the stripes do something to the midsole, thats what we live by. This sort of like, disposition of wanting to be unique, is something that was very prevalent in new york and multiple communities and multiple cultures. We other people who put nike on the map because everyone was wearing con verse and april cares. We were the ones who put a chance on this new brand. And by the 80s there was nike, reebok, umar, pro kids, and it is, pony, you know, con verse. By the late 80s and 90s there was a shift and people started really being fed marketing and advertising and buying into that. And a lot of that determine what they want to wear. One of the first shoes to go big was the nikkei air force one, which came out in 1982. The shoe that really change the game came three years later when nikkei teamed up three years later when nikkei teamed up with basketball legend michael jordan. The area jordan one netted 75 million in a month. Brands realise the power of teaming up with a celebrity, especially if you combine that with creating a unique design ina combine that with creating a unique design in a limited edition quantity. People started to see sneakers as real collectables. There we re eve n sneakers as real collectables. There were even riots over big releases, and worse. Reebok and jay z sign deals, as did wu tang. And now kanye wests yeezys. For some people, owning a wrapper has become the ultimate status nimble. Owning a wrapper has become the ultimate status nimblelj owning a wrapper has become the ultimate status nimble. I guess sneaker culture, like you see right now, they are repeat sneakers. I feel personally im getting do stop you know, having bought these same sneakers three, four, five times already, not just for sneakers three, four, five times already, notjust for yourself or your son, how many times can you keep buying the same thing, you know what i mean . First time in new york . An absolute dream come true. Its amazing, i love it so much. New yorkers love their sneakers. The numbers are astronomical, adidas produced 109 million pairs of sneakers last year. I think it was a 60 increase since 2013. Wow i didnt know that. Theyre cranking out lots of shoes. In 1984, the sneaker industry was already about 2 billion. By 2000, but had shot up to almost 14 billion, and in the last ten years it has exploded. Knickers have taken over the world. The other thing that has really taken off is collecting. I mean, serious collecting. Sneakers have taken of the world. And they know how to keep you buying, they put out limited editions to keep up demand. A limited drop will cost more right out of the gate. But things get really crazy on the resale market. Resellers were built by limited sneakers and sell them for a higher price was that they can cost thousands more than a regular vision of the same issue. Reselling has gotten so big the market is worth about 6 billion, and it is predicted to hit as much a 17 billion in the next three years. There is a lot of money to be made. As the industry evolved over the yea rs, as the industry evolved over the years, they werent thinking as much it seems about what is going to happen down the line. Yeah. Eventually it seems about what is going to happen down the line. Yeah. Have to go somewhere stop where is it going to go . Mostly it is going to go to landfills. We cant really do a lot with them, we cant recycle a lot of sneakers. It is one of those Things Companies are working on now. Adidas being the big example. According to nike of the average Carbon Footprint of their product is over 700 kilograms, about the same as a ten mile drive. So what does that mean for the planet . Well, it would take one tree nearly two years to remove the Carbon Dioxide from one pair of shoes. With over 1 the Carbon Dioxide from one pair of shoes. With over1 billion sneakers sold every year, battery would need to billion years offset their emissions that tree would need 2 million years to offset their emissions. To have two or three sneakers, my parents thought i was crazy. I didnt have the money to buy a lot of pairs of sneakers, so the care that we took to our shoes was again, unprecedented. When i started painting my sneakers, it wasnt just for athletics, started painting my sneakers, it wasntjust for athletics, it started painting my sneakers, it wasnt just for athletics, it was to delegate the potential use of the shoe asethetics to elongate the life of my shoes. I basically had an extra three months of shoes. Life of my shoes. I basically had an extra three months of shoeslj life of my shoes. I basically had an extra three months of shoes. I was born in 1994, learning the sneaker culture of the 70s, 80s and early 90s, there was a lot of effort and love into it. Having a toothbrush and cleaning issues, like, its crazy. It shows there was a genuine love for that and i dont sense that anymore. I want to say the hype is a lwa ys anymore. I want to say the hype is always good because it obviously brings more attention and things like that, but the love for the sneaker world is kind of lost sure. I dont care where the sniggers are. Ifi i dont care where the sniggers are. If i have heard that they are out there i am going to find out sneakers. If ive got to go on the internet or Something Like that its no fun for me. Id rather fly there. How did things change so much . |j think there is a blurred line between what gets attributed to sneakers and what gets called high culture. For the sake of camping out to get something, thats a deep rooted issue for people who wa nt to deep rooted issue for people who want to do that. Ok. Ive had over 4000 sneakers in this lifetime. Ive never camped double one. Stop it. Not one. Stop it. Not one. Hey, thomas. Im very well, how are you . Im very well. Welcome. The sneaker glorified. Look up protected they are. Weve got to protect them. I would happily starve in it. Sneakers for me. Then when you were wearing them you wouldnt look so good. Thats true. Youve got a point there. Youve got a point. What you think about limited editions . think about limited editions . think theyre pretty ridiculous. It seems to me that its a way of hyping it up and kind of creating, its a way of sort of stimulating designer, is making you buy because you worry. Youre getting up in the morning because you are worried that youre not going to be able to get it. all it bobo, fear of missing out. Train off bobo. I have that sometimes. Its nagging away in your stomach thinking if they dont get these now i wont have them. That is artificially created by them saying were only to produce, i dont know, like whatever number they are going to produce. Whereas they are going to produce. Whereas they could quite easily produce as many as people want and keep producing it. Im guessing that youve got more than one pair of trainers. Yeah. Yeah, yeah. So youve got more than one pair. You are probably buying multiple pairs, new pairs before the altar is worn out. Wow. So the question you have to ask yourself is, and im guilty of this is anybody, ive got a mountain of these things, so you ask yourself to a really need to keep buying them . I feel like lowkey im kind of moving towards the, i dont need them. Of course you dont need them. Of course you dont need them. Of course you dont need them. I dont need them, know that for a fact. They dont want to look at somebodys shoes and the common man, i had the opportunity to get it but they didnt. Thats how theyre getting you. Is there is only a business . Of course its only business. Of course its a business. Its about selling shoes. But this passion and outcome of this posting creating, this posting creating, dispassionate design, and this posting creating, dispassionate design, and is based on buying. Its like anything. Its like the fashion industry. Its about creativity, its about design, its about innovation, its about new technology, its about sports, its about performance, but, ultimately, its about selling shoes. Ive spent about £30,000 its about selling shoes. Ive spent about £30,000 £40,000 on its about selling shoes. Ive spent about £30,000 £40,000 on speakers. Was that money well spent . I dont know. It was my choice. Maybe if they hadnt spent it on loads of sneakers i could have got a card, bought a flat, but this isntjust about me. 0ver bought a flat, but this isntjust about me. Over a billion pairs of sneakers produced every year and you cant produce that much of anything without having an impact on the planet, especially something which has as much plastic in it as sneakers do. So i am in germany today heading to the adidas headquarters. I am so excited. They wa nt to headquarters. I am so excited. They want to find out more. Id just want to show you the things. The past and what were doing these days. This year we have got the introduction of this new fabric. It uses part of the Ocean Plastic. And will use twice as much Ocean Plastic this year as we as last year. This was the first prototype we actually developed. Almost 100 of shoes in the Sports Industry are glued. The uppers are glued to the bottom. Nkoulou is basically poisoned for recycling. Its a contaminant. So the real innovation here is that the upper andy barr of are made out of what material, every single piece on here is the same type of plastic, tpu, the shoes are 100 recyclable. Is the same type of plastic, tpu, the shoes are 10096 recyclable. The loop is a 100 recyclable shoe. But it is only one shoe. Why arent adidas making all their shoes like this . You can only do it if you can manage to do without losing your business full up if everybodyjust stopped buying product that doesnt work, because the definition of sustainability is that it works for the environment, it works on people, and it works the economy. Just had a great chat with james. It really, really made me look into myself, you know, as far as a consumer and how i can help the environment. And going back to london is going to make me think more about my choices. They, reebok, and puma are all bringing out sustainable shoes to. But the truth is they just out sustainable shoes to. But the truth is theyjust a tiny slice of the multibillion dollar sneaker market. I decided to go see if maybe recycling our shoes could help. Good morning. How are you . Nice to see you. Welcome. We used the idea of trying to shred the true shoes into bits and pieces, which im going to ask you to do with your sneakers in a minute. Laughter. No way basically what we do is we put the whole shoe into some sort of a shadow, in this case granulator, and it will come into small particles and we will put it through a number of processes which will show you in a minute to be able to separated into individual materials and then we can use those materials to make more shoes or other things. So these were sneakers 0nce to make more shoes or other things. So these were sneakers once upon a time . These were sneakers. It makes me so sad. Think about it this time. This is so much better than sending them into a landfill, then there is no use out of this material. This way we can separated and make something out of it. Ok, thats fair. So sorry unfortunately, sneaker recycling is impossible for most people yet. The technologyjust isnt advanced enough. In the short time, until our process is significantly improved in terms of how we make rings and how we recycle it, the concept of consuming less and using a product for longest, in terms of environmental benefit, has got the biggest potential. Ok, so why should basically buy less until technology has improved . Ive given you all the information. The decision about buying the. Honours. Amir would like to get your take. Example, how many shoes do you have . I have two pairs of trainers, one is for indoor activities, one is for outdoor activities. It is we do hear that. Two issues and, yeah, two issues. May be the secret is returning to the roots of the scene, owning few issues and treasuring them more. So i am literallyjust outside of lead, a meeting young man and he is very much into his customisation and restoration and he has a really good point when it comes to talking about the environment. So im looking forward to it. Five. Nice to meet you, lynnie. Thank you so much. literally got into trainers just from watching foot all and the process of obviously going to be put all is wearing nice shoes. It all just started off from france. They just started off from france. They just started off from france. They just started cleaning shoes and re dying them and it has moved to this fully customisation work and this is where it is that at the moment. There are not many people really sending old shoes to me. But when they do i tend to want to revamp them fully, so a add new tongue tabs to them, add text to them, i got into it because when it was younger remember my dad buying brand new shoes and bidding them constantly, he would wear them for a few months, they would get ruined output all, and he was just they would get ruined output all, and he wasjust in they would get ruined output all, and he was just in them. These are getting re died so they will get a custom colour created for the corner and bottom it will get repainted local of that. What was your reason for wanting bring more longevity was back the reason for it is mainly just because i want to keep my trainers in good stead. If i am buying a good shoe i want to keep it strong. Some people dont have the brains to keep their shoes to a decent state. So they put them in bins and ran level. They can restore nine power pairs of shoes in my house, that is not shoes that go to the landfill. It is worse with the toxins in the lugo street into the toxins in the lugo street into the soil, the rubber doesnt degrade. If everyone can just think for a minute before thinking let us been at these issues, im not saying come to my business, but i am saying if you can bring your shoes to me andi if you can bring your shoes to me and i can restore them that is one less pair for landfill. He isjust one of so many customers and refurbishes who have started up in recent yea rs. Refurbishes who have started up in recent years. Its interesting because they seem closer to the way things were back on the day with making your sneakers last. They love the idea of it, you know, just having a view pairs that matter and customising them to keep them in shape, rather than buying new ones co nsta ntly. Shape, rather than buying new ones constantly. Do we need all the sneakers they have . Probably not. Doi sneakers they have . Probably not. Do i need all the sneakers i have. Hello. We know this spring has been warm. Its been very dry in some spots. And now news aboutjust how sunny its been, with the met office saying provisionalfigures indicate that its been the uks sunniest spring on record. And with High Pressure close by for friday into the weekend, most will stay sunny and dry, warm, very warm, even hot in some spots. In fact, friday, the flow of air around this High Pressure as it moves north across the uk will favour parts of scotland to see the uks High Temperature of the day, close to 28 celsius. Now, we start the day with temperatures for some in single figures, though they will rise quickly in the sunshine. Any low cloud across parts of eastern coastal england will disappear, along with any misty low cloud around the murray firth in scotland. 0rkney brightening up, shetland staying mainly cloudy. But for most of the uk, its sunshine all the way. It is now a prevailing east southeastly breeze. And that means that east facing coasts will see temperatures towards the teens rather than the low to mid 20s across the bulk of the uk, and, again, nudging the upper 20s in the hottest parts of scotland. Temperature not the only thing high. Uv levels as well. Strong may sunshine. Do take care if youre outside for any period of time. And pollen, moderate to high for many of us, as grass pollen levels are on the increase. Now, friday looks like a fine evening, plenty of sunshine to end the day. Again, temperatures will head down overnight, so if you do try to cool the house down overnight, were expecting some spots, again, tojust dip down into single figures. And a largely sunny start to saturday morning. And again, just to show you the big picture, its High Pressure maybe just pushing out towards scandinavia, but it is still blocking weather fronts that would give us some rain otherwise from getting to us from the atlantic. So, on saturday, there may be a bit of patchy cloud developing here and there, the sun may turn hazy in some spots, but for most, its a sunny story, a brighter one in shetland as well. Still the breeze keeping some eastern coastal parts cooler than elsewhere. Again, were talking widely in the low to mid 20s. And then on sunday, again, some patchy cloud developing here and there, but for most places, it will be sunny, it will be dry, it will be very warm. 00 27 20,216 2147483051 50 24,822 just a hint of something cooler 2147483051 50 24,822 4294966103 13 29,430 at the end of next week