this is a moment. david yelland, you know, you've got experience of tabloid journalism on both sides of the atlantic because you were deputy editor of the news corp owned new york post from 1995 to 1998 before becoming editor of the sun. surely the idea of launching british tabloids in america has been tried many times before. what do you think about it? the world has changed because of the digital. revolution, so you can now- launch them and you can launch these titles at a very low. cost, even if you have 100 people on the ground. the cost of doing that. and you can pull out very easily if it doesn't work. i think we can't have this| conversation without just mentioning those british titles that do make a lot of this - is all about making money. and the fact is, in - the new digital world, you make more money at the top end than the mass market. - so the bbc and the i economist are growing massively in the us. the ft has at least a quarter of its subs are in the us. - for the economist, it's i
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