Bloomberg reporters are standing by to deliver the stories to drive your day. Zeb eckert is covering the launch of the iphone in china and manus cranny looking forward to president obamas nsa announcement. Ferro with more on pc sales. Ryan chilcote is lacing up his hightops. He has the story on the nba push them to london. If only countdown, causing a stir coming to the u. K. Today. An inside look at the wolf of wall street with film expert Simon Thompson on in the know. After six years of negotiations for apple, lets go to zeb eckert in hong kong. Chief executive tim cook is in beijing for the launch. How important is this market for apple . Good morning to you, mark. Its especially important for apple. This is the largest mobile market in the market up until now that they could not fully access. Theas not available on dominant carrier, china global china mobile. They now have access to the smartphone. He along with the china mobile chair handed out funds to several customers. We understand there were several dozen people at the launch. Certainly, tim cook said this is an important market and just the beginning of china mobile and coming together to deliver the best experience in the world. New products may be coming for the chinese customer. Tim cook was demure and said what wasd not reveal in the pipeline. Quick zeb eckert live in hong kong. President barack obama will speak on proposals to limit National Security agency surveillance. It is a longawaited speech in response to the global uproar from edward snowden. What is the scope of this Data Collection . Quick comedy texts on average do you send per day . Four. How many texts do you send . 200,000, was financial transactions, border crossings. Of the give you a scale allencompassing surveillance, what we have here is a crisis of confidence. They need to make sure that they do not disengage. It matters to the economy. 20 billion of the the next three years. They need to get over the suggestion that they hacked into fiber optics at yahoo and other companies. What is at play here is the and whether heta says the limiting of the surveillance and what goes on and whether they hold the data or create a third agency. They are concerned about getting lawsuits on the infringement of our privacy. There is an unwanted responsibility and the 60 creatingost and transparency is the focus. Being ironic, of course. After the probe on angela merkel. Its about the issues of bulk records, how much do you continue, and how much you need a court order. Initially it looks like he is going to lead the tricky issue to congress. What did he say about war and sand access warrants and access . Yahoo , facebook, linkedin, theyll want to say you know what . You keep asking for access and we should be allowed to say that the government, the nsa, the cia , has asked us for access. This is the most contentious of it givescause absolution to the internet and telecom company. At what level should for events prurience be held back . Fourth quarter following the slightly short of estimates. Its the First Quarter that could fall shorter. Jon has the details. A mixed takeaway. Collect them as a sense of optimism coming into the numbers. The outlook is still a little bit clouded. The bellwether for the industry intel dominates the market. Carries onarket that shrinking. Global pc shipments down five 16 the last quarter, 10 in the year. Be less. E going to two bright spots for intel, you no longerws xp supported so it has essentially lead people to go out and upgrade. Optimisticttle more and they think theres going to be a growth in purchasing the pcs that cost around 1000 pounds , very expensive. Theres a sense of optimism but not an outlook for the numbers. They are not big in smartphones. 1 of processes in smartphones are intel. That says it all. Preorders around the iphone about one million. It is not intel inside. The Smartphone Market has been a problem and they are looking to penetrate it. They will be and 40 million tablets this year. Who went out and bought a pc this christmas . Very much a business focus. Changed over the last five years. You want to cruise on the internet, you are sitting on the sofa. Forecasts this quarter, 12. 8 billion was the expectation and if they could make 400 million in their side, that would be good. We will bring you the very best in site a little later. On intel willea be joining us. Ryan chilcote hot on the basketball beat. European editor david tweed joins us from copenhagen. Lets kick off with you today. Good morning. Im here for two reasons. I have been looking at denmarks answer to Silicon Valley and how they are using technology to turbocharge farming. Ive also than looking at another issue that could occur here in denmark as a result of rules coming from the european. Ommission what have you been looking at . The nba came to london last night. The Brooklyn Nets beat the Atlanta Hawks. We go inside the game of basketball. We have two interviews with the billionaire owner of the Brooklyn Nets who just completed building the most expensive team in the history of the game, mikael pro croft prokorov. We will get you all of the action right here on countdown. Moreple hoping to sell iphones in china. Will it be able to adjust a local competition . More on that next. Time for todays company news. Deutsche telekom and orange putting the listing on hold according to the financial. Mes pee they said they will get a better price when ee 4g takes off. Net income was 1. 3 billion. The biggest credit card issuer by purchases benefited from a pickup in Household Wealth and consumer confidence. Ibm will invest 1. 2 billion to expanding cloud services. The biggest provider of Technology Services has been relying on the business for growth. Acquire 2 billion to soft layer technologies. Welcome back to countdown. Im mark barton. Apple is selling its iphone through china mobile, but can they find success amid competition with local brands . Apple has fallen behind on the innovation curve, my guest said last time he was here. He joins us now. James, good morning. Can apple cracks china . Is a grand task and do not underestimate it. This is a true luxury product frome know there is luxury chanel to range rover. , mobilere not cheap phones in china. The hope was that under china mobile they would be cheaper, but 700 for a phone is not. Heap they were hoping that the iphone 5c would break the market, but it is still a punchy price. And the want for a cheaper phone. How much did that dent the hopes of cracking china . Small, nimble,f cheap companies snapping at its. Eels these cheap local companies, chinese born and bred, well made, and they are very proud of that. If you look at the android app store, they are all china born and bred. The interesting thing is around subsidy and what they will subsidize the market with. Its not like where you get the phone for free and move on to a contract. The reported a drop in profit after they started selling the iphone due to high subsidy. I guess they dont want to fall down. Fight have this whole like the airlines. You see this domino effect around the subsidy. Bigger screens are important to the local consumer. Inchphone 5 is only a four screen but typically they go for larger screens. Does that mean they will have to make a model with a bigger screen . Never write anything off. Never buildey would a smaller ipad but it went that way. You could see thisphablettype device you could see this phablettype device. Does it worry you that they are reacting to the market rather than leading it . Thing they could do is to go into china and behave like these other brands. The reason why they are working in china is because they have the really highend smartphone. They are still number five, arent they . Of the market. 6 does it matter being number one . Can they overtake samsung one day being the number one smartphone seller . If you look at the u. K. , they are not number one at the moment. Samsung is still the top manufacturer and android by a stretch. Number one is not tim cooks priority. What is is making sure they retain authenticity at the et and they remain you think it is a threat. Theres enough in china already for people to look at. I think to go in and behave in be very controlled is the top and luxury. China telecom started selling the iphone and its market share has declined. Does it make back some of the lost market share because it is now able to sell the iphone . Potentially. It is the biggest prize for apple and that is how it got its a watershed moment. It redefined the scale in china. It really does. To break outg around subsidy and how much theyre going to sell. What about counterfeiting right now . Theres lots of iphones , onady, around 40 million china mobile already. The grey market is interesting in that there is this unnerving conflict between a government that is really controlling. Everything apple does is because. Ts very controlled there is an unnerving conflict there so its interesting to see how they will deal with it. Could beid the phablet next. What are going to be the groundbreaking deals in the next few months . They hinted at it yesterday. Thinking about ibeacon, the , theyonbased product still want to sell macs and apple tv. Its always a big tech player. These wearable devices, this sexy element, a number of guests we have spoken to have already told us that. Do you concur . Everything coming out of ces was all about wearable. Watches, rings. There is a real trend and apple will be left behind on that. The time in london is 6 19 a. M. Carrying the debt load seeing the gdp and one small country ranking often as the highest in the world cuts the proportion in half. We look at how denmark doesnt when we return. How they do it when we return. Countdown welcome back to welcome back to countdown. Even tweed went to denmark to find out more. Fields are the answer to Silicon Valley. And this is the equivalent of a mobile phone app. Develop that one of hundreds of Danish Companies focused on turbocharging farm production. This is where Technology Meets agriculture. The microbes are valid and mixed in with the soil allowing the plant to grow here to suck up more it nutrients becoming more reductive. A boom in Technology Like this is being a boom to the danish economy. Representing one quarter of the ship meant of manufactured goods and it is expected to keep growing. How do these corporate clusters focus on what developed in tiny denmark. Ofits a combination farming, primary production based on farming, and secondary in the sense that they have additives through farming. This means that farmers of the next 40 years will produce more food than they have over the past 10,000 years combined. Finding ways to do that has to be a Good Business to be in cannot just for farming but the entire danish economy. You can imagine what a great business that might be and how it will be for the danish economy if theyre going to find ways to increase yields on farming. Its quite extraordinary. Ive also been talking about other subjects and one of them ive been discussing with the ministry and its a subject close to their hearts. Banking backedh mortgage bonds, four times the debt of the sovereign market and they rely on these covered bonds on the assets but the European Banking Authority has recommended to the European Commission but it will set capital rules that they are not given the highest liquidity rating. That means the Danish Companies may have to dump them. She is going around europe and just came back from berlin where she met with mr. Sure able schauble. Theyre going to keep up the fight. They dont have a plan b. They want to see the European Commission allowing danish bonds be exempted from these rules. We will speak to you later. Thanks a lot, david tweed, in denmark. Hong kong Real Estate Investor is asias newest richest man. Ryan chilcote and more on the basketball business. Im mark barton defending qe at a forum in washington. He said it helped the economy and sees no immediate problems in a bubble of assets. There certainly has been a push by. We held as the economy improves , more tell our Story Information comes out about why we did what we did and so one that people will appreciate and understand that what we did was necessary and in the interest of the broader public. Ben bernanke ending his tenure on january 31. Ubs boosting annual bonuses by 2013 10 in asia for according to people familiar. Total compensation could exceed 2. 5 million. Was topranked equity sales for the first time in five years. Morgan stanley said to be top banks. Posure for they will pay some portion for last years performance in cash. Also promoting a few employees to managing director and an ago. Ase from 140 one year we will break Morgan Stanley earnings later today on surveillance. Hello. Welcome back. I am mark barton. Countdown later on, later on countdown, iran side look at the wolf of wall street later. Richest man, the founder of galaxy entertainment. Taking a look at the rise of gambling in the region, our gaming analyst joins us now. Lasts more than doubling year. One really differentiates it from its competitors is . Its interesting looking at galaxy versus the five other competitors in macau. It really has grasped the vision of where macau can go in the region where all of the growth is happening. They have a land bank larger than anyone else. They built one facility, one casino resort there and they have another one coming up in a couple of years. And then more following on from there. In the end, what really differentiates galaxy is that it has a significant core business that will grow, that will take its market share from, college vip. F the ip call it 20 that is what investors are really focused on in taking the stock up like they have. What about Financial Performance . , itsing the vip comment not one of the most profitable casinos right now. A lot of these competitors are running north of 20 but the growth has been very consistent and looking towards the opening of galaxy two, the next big wave for these guys, there is the expectation that eva. Growth will accelerate from here ebitda growth will grow. Not the most profitable but consistently so with the hoax of an excel a ration. They are not just looking to expand in macau. There are possibilities elsewhere, arent there . Its interesting for galaxy. As i mentioned, they have this core bank with three mark raises to come. They made an acquisition last rightf a smaller facility beside the property. They are really oriented towards fully developing this opportunity. There is an island right side that is on the chinese side of the border that i think they are quite keen to be participating in the development of. There is talk about the orlando of china. Certainly that is something they are quite keen about. What they are not looking at is japan. Most of the competitors are very focused on the possibility of japan opening up casino gambling. Las vegas sands, etc. That is not something they have been actively pursuing. They have so much on their plate in and around the macau area that it is really their core. Tim craighead, thanks for joining us. Nba basketballn match said in london, part of the organization the 10th to go global. The Brooklyn Nets that the beat the hawks. The Brooklyn Nets are on the road. This is no ordinary away game. They are facing off against the hawks. Atlantaome game for only its in london. Its the National Basketball associations eighth ever regularseason game in london and the latest arduous step to take the franchise local. We look at some of the assets that we have. Brand. N is a global now we want to further leverage and ultimately monetize. The nba is already going global. The nets owner is russian. Two layers are from europe and the hawks players include a german, a mexican, and someone from macedonia. Biggestrnett may be the draw but these chinese issues are the business. Even the nets blackandwhite kicks is designed for a global audience. At least in europe the soccer players dont have much to worry about just yet. In big asball be russia as you are tall . Its big in russia just not as big as soccer. Like so many fans of his own and its hard to get a question in. The nets won the game putting it on the right foot but basketballs battle for the world hearts is just getting started. Ryan chilcote, bloomberg, london. Forget the basketball. You spoke to a beatle. [laughter] for 4 seconds. He was very gracious. Front row. Had his whole family there. Was he enjoying it . He had his whole family there. Of the seasonng was not such a success for them. They have won six of the last seven. They are picking up speed. More than 100 Million Dollars in salary. If you look at one of the big theerences, as david stern, commissioner of the nba for the last three decades, he has been desperately trying to take it global. In order to do that, you have to do two things, like last night taking the team to london, but you also have to Bring International donors to the homeland, if you will. If you look at the premier league and look at what he did in bringing chelsea not just to russia but the crime air lead to the entire world, the nba has an indian owner recently joined. Mark barton, Mikhail Prokhorov nets, is thee first foreign owner. That is because the Business Model for the premier league is that much more attractive. He says he does not want to sell out. The premier league rewards the top teams economically and in their ability to move on and play in the Champions League and other competitions. Its different. Sponsors names on jerseys. Theres a whole lot of ways to make money. In some ways that attract capitalists because if you own one of the bigger and better teams, you can do extraordinarily well and perpetuate that gulf between the top and the bottom. Can you imagine if i announced that today we are relegating this team or that team to go play in a Development League . For