New suite of Enterprise Solutions, and the recent hacking of celebrity photos from apples icloud. The nfl season gets underway tomorrow night. Weve got a special look at how the nfl became a meaty that became a media powerhouse. And we will look at how technology is changing the way fans watch football at home and at the stadium. First of a to our lead story samsung adds some fire to the heated rivalry with apple, unveiling its galaxy no smart phones six days before apple shows off its own bigscreen iphone. The new tablets are the galaxy ngte for and the galaxy note e that features a screen that curves over the device is inflexible screen technology. They also announced a Virtual Reality headset developed with facebook. They showed off a new wearable, the gear as smart watch. All this happening event in beijing and new york. Cory johnson was at the new york event and joins us now. You got your hands on some of this stuff. What is it like western mark its like a phone. It was interesting they made such a big deal about what seems to be a very marginal announcement. The new note device was announced, but theres no timetable or shipment date. The same thing with the samsung edge. Its got a bevel on one end so that it can offer some screen commands and the use like a menu. Necessarily but not groundbreaking. It am thing they showed off two years ago and these hot introduce come up but its more of a handshake that in a hug. Theres no price on it or carry our announcement, so its a lot about eating ahead of apple, not about announcing a new product. Market, the tablet sales have slowed down, not unlike what is happening with apple, but they have dominated tablets until now. Apple next week will be giving them stiff competition. Going to be some changes in the way the business works and the breakdown of what a phone is, what a tablet is, and what is in between. Particularly the in between area where weve got these excise phones coming next week. I wonder how its going to shake out when we talk about the many tablets and what it means for those devices. We understand apple will come out with a bigger ipad and i think the market and across all screen sizes, the market is getting bigger. As i understand it, samsung took a few swipes at apple. Maroon five said they would be an iphone burning after the show . Ago,out a year and a half i was here in new york and they announced the phone with a tap dancing child. This time they had maroon five come on and announce it, but they were not playing music. They were talking about a proprietary samsung music program. It was kind of an odd event. It felt like it was trying to put samsung in the forefront of discussion. What about the Virtual Reality headset . Samsung now partnering with facebooks oculus to create a Virtual Reality headset. Where is it going to go chew mark its like the phone when is it going to happen . An announcement does not a product make. They did not have them physically not only not in the markets, but a plan for what its going to happen. The device itself, i have used the oculus itself and its basically the same thing. Veryinteresting, but a beta like experience that will need fine tuning before it goes mainstream. I know you tried it on. What was it like . Did you get nauseous . No more so than usual. It is precool. There i am trying it on right now. That therenating were people behind me and i couldnt see what i was looking forward. Wereamera angles interesting. I can imagine a filmmaker having an interesting time with it. Bloomberg whoat created a bloomberg apps he could have an infinite number of bloomberg screens. So for the bloomberg obsessed, thats a wonderful thing. The whole story of what went on today, we were expecting them to announce a Samsung Watch and they had one in the product demo room. There was no announcement and when you asked the samsung people, they said we are not talking but i watch and i said theres a watch right here and we are not talking about it. But they had them their and there were a handful for people to try on. Its an interesting device. Stephanie ruhle call me old, but she knew dick tracy was. Andets you make phone calls turn directions while you are walking. Its interesting, but its not interesting for prime time. You are old. Who are you kidding . Looks older than some. Thank you so much. Cory wasnt the only one who got his hands on the new samsung device. Sam grobart was also at the product unveiling this morning. Is it september . Are we in a vaguely hip Downtown Manhattan location . We must be at another samsung event. Today, they unveiled three new products the galaxy note four, the galaxy note edge, and they gear vr. This is the companys flagship tablet. It features a 5. 7 super crisp display. To 50 in be charged only a halfhour. Actually herbs off the side yeare device will stop the is a headset that provides Virtual Reality. In conjunction with oculus and is powered directly off of the note for tablet. This has been a tricky year for samsung. Stiff lowend, theres competition from lower priced chinese manufacturers. Companies like, apple remain extremely competitive. What we are seeing today is that as far as the u. S. Is concerned, samsung is putting it shipped on the highend of the market. With major events coming for motorola and apple, we will see how the battle for the luxury and plays out. Speaking of product launches, apple has one of its own next week with the new iphone. Iphones plural, but the company is battling a rash of problems in the last hour and its shares are taking a beating. Thats not on bloomberg west. Welcome back. Im emily chang. A week leading up to the next iphone has weekending up to the iphone is been filled with challenge. First, nude celebrity photos were leaked followed by an hours long itunes outage yesterday. China mobile has already started reorders for a mysterious new iphone in beijing. According to the china mobile website, over 53,000 preorders have been placed since the promotion started yesterday. Shares have been down more than 4 . How ainge or is is is declined ahead of this companys most important launch ever . China mobile is selling a phone its not even out yet . Whats up with that is mark they decided they wanted to get a jumpstart on the market will has come down a bit but had a good run for a while as investors were anticipating this new device. Came out today and threw some cold water on expectations sanctity wearable device not going to be a huge and they are dampening expectations. Say they maychs downgrade apple stocks. How about you . We think this is a wonderful opportunity ahead of a very big product refresh for apple next week. We will have them competing in the larger size smart down or they have not been in the past. I think they will revolutionize mobile payments with their fingerprint scanners and as these Security Breaches bring to light, the need for security is higher than ever. With the new security features, this is a buying opportunity for investors. Neverle says icloud was breached in this celebrity photo hacking scandal. If apple accounts were broken into somehow, is the responsibility on apple . It is a problem apple can help solve with the new security measures we think they are putting in place. Better Underlying Trust zone technology, jmp was out this morning highlighting the advantage that brings to the market. What does that mean for me . If you wanted to have a fingerprint scan for what you are doing in the cloud, thats an option that will be available to you. With the focus on security with apple and its unified Development System able to do it in a better and stronger fashion than anyone else, thats going to help drive iphone six sales and reinvigorate the category in general. What do you think we will be hearing at the apple event about security . I think you will hear more about how they touch is going to be integrated. Theyve been including the Fingerprint Technology in the iphone 5 and i think you will see more of that will stop it is something they see as a differentiator between some of the other products on the market, but when you have these things out there like what is happening with icloud, it raises some concerns about if someone is sharing Health Information and financial information, theres something in the back of their mind at if apple cant protect my photos, why should i give them this information . Apple is asking for more and more sensitive information. They have had our credit card information for a long time. Can we trust them . I would say theyve had this information for a long time without material breach. I would say this icloud intrusion is a minor wrinkle in an otherwise stellar track record. What i think will happen is rather than push people away from the new technology, i think he will bring them toward it will have the best, most secure systems in place to protect that. Express,y as american mastercard and visa are lined up to find it. Why do you think shares are feeling pressure today . Wifi think its a little of off the taking and a lynnwood of worry. Apple typically trade as a cell the news type of stock and historically that is a historic buying opportunity. To give samsung it do, its had a nice hot refresh unveiling the note, so maybe today is samsungs home and in the sun, but it will be apples next week. Has not been competition from apple in that market. Can apple shake things up . A fivehey come out with point five inch screen, think a lot of people will get out there and buy it. Those devices are particularly popular in asia and thats where they have been strong will stop you saw them come out with some new designs and i think a lot of Technology Companies are trying to get ahead of what apple is doing and we will see what happens going into the holiday. These vices will be pretty popular. Forales have slowed down samsung and apple. What can we expect from tablets . Apple will keep pushing on tablets. They obviously have the enterprise to try to make those devices more appealing to business. The established market is a hybrid device that either cant afford both or want the functionality of both in one device. With apple entering this allegory and entering it with new functionality, stronger functionality, better gaming, wireless charging, fingerprint these new bells and whistles they have not had before, its going to be a big upgrade cycle. How optimistic are you about a smart watch . We think its coming. We dont know about the timing. We think it will use an old lead display which is why they are recommending a company that is supplying the note for. We think it ties in wonderful indications we have all of these technologies will be in the new iwatch. We think it will be successful when it gets there. A lot of potential news has been trickling out of it almost seems like more than usual. Any surprises or one more thing we should be looking out for . If i knew, it would not be much of a surprise. A lot of stuff that in trickling out about what these devices are going to be but nobody knows what theyre going to look like. That is going to be the big reveal. Theyve done a good job keeping the lid on the supply chain and letting things like that leak out. Reason theref the will be a little bit of a lag. I think part of that was that the would not see it and its a Christmas Morning thing they are going for when this device will come out. I think in this year, it will be more than just the iwatch that we get. Apple has some surprises in store. Its not going to stop in terms of a simple wearable. Automation, car play, all of these things tying together, its going to be a fun holiday season. Much looking forward to Christmas Morning. Are you ready for some hightech football . 49ers are moving to Silicon Valley and weve got a new look at their stadium. Welcome back to bloomberg west. Im emily chang. The National Football league has built then National Football league has built an empire on the back of a elevation deal that drives revenue. But how much more can the nfl grow and what role will technology play in that expansion . For the rest of the show, we will ask laura that question in our own special, the nfls media empire. We are kicking off with a sneak peek at levi stadium. The cost over a billion dollars to build and is located in the center of the tech universe, Silicon Valley. It showcases innovation in the way no other pro sports they jim has done before. But the stadium has already had its share of problems. The first lady him held at levis held tens of thousands of fans in traffic gridlock and twice in the last week, the turf had to be ripped out and replaced. I got an early inside look at levi stadium. Check it out. 69,000 fans. I get crazy excited about it all stopped 170 luxury suites. I cant wait to see it. 1. 3 billion. We are talking about a world class stadium. The San Francisco 49ers are kicking off the nfls id. In a brandnew stateoftheart, tech savvy stadium. Intel and sap have signed on to be at partners at levi stadium and yahoo is sponsoring the fantasy football lounge. We have more Tech Partners that any other sports stadium. Thats because of the vision we are trying to build. We wanted this place to be the physical manifestation of Silicon Valley. Are notflatscreen tvs the throughout and fans can always look to the end zone if thats not enough. Outdooris the largest hd video board. The players will run down the field and look at the video board. Ask most cannot compete with the High Definition experience fans get watching football at home. The new stadium is in santa clara, 45 long miles south of San Francisco, in the heart of Silicon Valley. That means it has to woo the smartphone said. These days, you cant get a photo or instagram maybe not even make a phone call because the lines are tied up or the bandwidth is not there. Able to check twitter, go to instagram and most importantly, sent texts. I have 29 engineers hired from Companies Like a spokane google. Those engineers filled a special game day after that instant replays will stop it is a cashless, ticketless experience where concessions are ordered from your phone. You can order beer or hotdogs to your seat. Whether you are from row or upper deck that is half tech and half industrial engineering. Wifi Access Points are with it and be of every seat and more than 200 phone charging stations have been installed. Internet bandwidth is 40 gigabytes. For times of what the nfl plan dates. But what about traffic issues and tech alleges . Theres going to be a learning experience for everybody. Of sound andot its going to be very loud. But you wont know until you put 70,000 fans in here. One thing for sure is nobody is more pumped than the players. Ask i have dreams about the stadium. Thee will have more on technology the nfl will be using later in the show. Coming up, aaron leavy was set to take box public but delay the ipo. I will ask him what the Cloud Storage companys new timeline is, next. You are watching bloomberg west. Im emily chang. Ager outages have hit facebook, over the past few hours. Facebook says they encountered and error making an infrastructure change and ebay said they had some minor technical problems while conduct and server maintenance. This comes after apples itunes went down for hours yesterday. So far, no evidence these boxdents are connected stop is waiting for an opportune time for an ipo after delaying plans to go public earlier this summer. Today, the Company Announced a suite of Enterprise Solutions aimed at protocols Like Health Care and media. I spoke with the box ceo earlier today at their enterprise conference and asked about their approach to security in light of apples recent celebrity photo breach. This is a most sensitive topic that any cloud provider has to deal with. We are managing other peoples eight and information we have to invest commensurate with the sensitivity of that from a compliance and control standpoint will stop because we are focused on enterprise, it lets us go a bit further from to back to verifications and full reports of everything that happens on the system. Integration with the Identity Management system so you dont have accounts that are disassociated with the organization. Those are things we invest in that allow Large Businesses whether you are it eli lilly, toyota or General Electric to use our web to manage your information. This is job number one of any cloud provider. How has all of that changed your approach to markets like germany . Internationally, we have to ensure we have the right technology that will work or those customers. Because we built a collaboration platform, most of our customers use box internationally to share with partners around the world. It does mean you need to enable that in a way that is compliant for different regions and different markets we are serving, but we have to do so with a security level that will work for those organizations. Atks drop box Just Announced 80,000 paying corporate come corporate customers, double what you announced in march. They are considered a Consumer Company first. Who is eating whose lunch . Lacks there are different sized wenches being eaten. There are different sized lunches being eaten. We tend to serve Larger Enterprises like ge, toyota, eli lilly. ,oday, we announced remarks 20th century fox, dolby at netflix. Our number is more representative of larger businesses. Payingapps has 4 million businesses, so our job is just to focus on large enterprises. Wonteans our numbers necessarily ever reach the millions but we enable our platforms for businesses of all sizes. The cost of storage is dropping. Notguys reported revenues rowing as fast as it used to. When does box become profitable . Its hard to continue to