Shot by Security Forces returning fire. Nike is making a bigger push into womens apparel, launching a new sportswear collection for women. Spoke with our Stephanie Ruhle in an exclusive interview. Women sports and health and fitness is not new to nike and happens to be one of the most vibrant and fastgrowing parts of our business. Markie is nike is hoping to increase the billions of dollars a gets every year from womens apparel. Thestor carl icahn says apple shares he owns should be trading at double the price. Here he is talking about tim cook i think he is one of the best. Wife to best because he listens to you . I do not think he listens to anybody. He listens to himself. I met him once or twice, i watched him, and he is what Silicon Valley should have. Hn is asking for a bigger Share Buyback than it already has that and microsoft has a new Cloud Computing partnership ibm is trying to boost revenue after reporting a 10th straight quarter of falling sales. It also gave up on its fiveyear earnings goal. Brad, back to you. U. S. Technology companies are making a new push to improve relations with china. Tim cook has been in beijing meeting with chinas vice premier. Hackers that chinese have targeted icloud. Meanwhile, Facebook Ceo Mark Zuckerberg is trying to board a prestigious Chinese Business school. Chiefg me now is ivc Research Analyst crawford. Euphemism that she has got to be pretty peavy about what is happen to icloud and china this week. Absolutely. This is about communication. Steve jobs famously never engage to china, and i think this really starts with engagement, and he can either link back and be the victim or you can kind of open up a dialogue, and i think that is what tim cook is trying to do, he is saying this is our procedure, we increase these security of icloud. There have been reports in the Chinese Press that the Chinese Government may be behind us manning middle attack, so he has got to be angry. What can you tell the chinese vice premier that might make him and embrace a more handsoff attitude . Sort of line between Chinese Government and nongovernment is interesting because it tends to blend together at times. Tim cook is probably saying i want more transparency, i want to give you more transparency, so lets open up that dialog. He has got to be really upset and really concerned with who is behind that, but if you dont start a dialogue, then the distance just increases and increases, and then you have got a real problem and end up on the which isacebook, potentially locked out of the country, which is unacceptable. We will get to that in a second. Tim cook has said he things china will be apples biggest market. Are they on track, and is this a setback, this icloud hack this week . It is potentially a setback. I do not think you will see any device sales anything associated with it. I think apple is on track. If you look at the overall growth for china in general, we think that very quickly by 2018, china will be the largest versus xiaomi and lenovo . No, overall. They have got to go after it. Blocks, instagram lately has been blocked in china, so mark is taking to a University Business school why . What can he do there to try to lower the barriers to facebook . It starts with not empowering your consumer if youre the Chinese Government and assuming that any open communication is not great. Mark zuckerberg famously said facebook is not a social Media Company we are a Technology Company. I think he was to demonstrate that they are a Technology Company and that Technology Company can be useful and enriching to the citizens of china, so that starts with a dialogue and starts with trust and Building Trust taking things like behaving in a responsible way. I think from their he can then expanded to maybe people can give this a try. It will be a long spectrum. Lets talk about yahoo they recorded a profit for the first time in six quarters. Time for Marissa Mayer to spike beforthe football. There is cause for nearterm celebration in the sense of stabling the ship. When you look at the overall i. T. Market, somewhere between 3 or 4 , yahoo group at 1 . She is talking about 1. 2 billion dollars for the entire fiscal year. That is promise but it suggests other parts of the business not doing very well. How do they build a strategy to talk about what yahoo wants to become and not what it was . Doesnt give her more leeway, more runway with the shareholder activists . Kind a thorn in their side of limiting the ability to reinvest in the company . It absolutely gives her near room. Eeway, breathing now it is on yahoo to show more of the playbook as opposed to we want to get more relevant in mobile. It needs to be what is the sort of elixir associated with tumblr, does that compete with youtube overtime, how do they build more apps that make people more engaged in a mobile environment . Facebook did that and is in our pocket how does yahoo do that . Ok, crawford del prete, thank you four coming on welcome bac bloomberg west. Now have an update on the breaking situation in ottawa. Canadas parliament and other Office Buildings remain on lockdown. Bloombergs matt miller joins us now. Thank you, brad. I went to bring in karl belanger, the man man for the Opposition Party, and he joins us on the phone inside the parliament building. Karl, thank you for your time. Are you still on lockdown, and how safe do you feel . We are still on lockdown. There are about a dozen staffers with me in our office we have been in lockdown since the gunshots were first heard inside the building. As of now, we do not feel threatened, but we have been told to keep the doors locked, do not get out and to stay away from the windows. Why is that . Do you think there are other gunmen at large . We have heard that one gunmen who initially shot the wholder shot one gunmen initially shot the soldier shot himself. I know there is one person who was shot, and i do know that there is at least one other person that the police are looking for. There have been reports of other gunshots around Parliament Hill since the first shooting and since the first person was shot down by security on the hill. I did not me to commit a kid that he shot himself. We are reporting that release returned fire and he was been killed. We are showing video right now of the initial volley of gone gunshots inside the parliament building. Karl, can you tell a tell on that lasted . How long was the period that you are hearing actual live gunshots in the building . Hearing are you are the main corridor of parliament l, and the library of parliament is apparently where the suspect was shot, so that happened very quickly. What your viewers must understand is that right before the library of parliament, there is an entry to the left, to the government caucus room other the right to the caucus room, and a security acted very quickly to lock things down and to ask everyone to take cover while the opposition operation was underway, and of now i can confront you that those rooms were evacuated and are under protection right now. How many people were evacuated . Was Stephen Harper there as well . Was hendy building in the building and evacuated . The prima stir has been evacuated the Prime Minister has been evacuated. He is safe and sound and under protection as we speak. We are showing a live shot right outside where you are located. It does not look like there is a lot of action but obviously police want to take every action and make sure that everyone else is safe. Have you heard any information about why these gunman may have done this, what has motivated them and if they are at all related to the attack last week in quebec . Cannothis point, we speak on the identity or the motives of the shooters. It is really hard for us to pin that down at this point, so we will have to wait for the police investigation. What i can tell you is that the security perimeter is being enlarged. There are more and more buildings across Parliament Hill, outside the Parliament Precinct that are being shut down, including on the other side of the river where buildings are being shut down, and im told that the bridges between the two offices have been shut down. Two provinces have been shut down. Is there a checkpoint, or can citizens freely move in and out of the building . Not in and out of the buildings, but in and out of the precinct for sure. The Parliament Hill lawn is accessible. A few years ago they stopped access by vehicles, but until 9 11 you could drive on parliament till, anybody could do that. That is no longer the case, now there are checkpoints for our for all vehicles to be searched that as for the buildings themselves, if you are not, if you do not have the proper id, you are required to go to a metal detector, but there are a few Security Guards at each entrance both in Security Guard clothing in plainclothes. To make sure that you have access to the building and belong there, but it is not exactly a fortress either. Typically, obviously it is a very safe place, although last week we had the attack in quebec in which one soldier was killed by a car. Obviously the heat is on really, but do you think there is an alarming trend here, or could we consider this two incidents . At this point, we do not know if they are related at all. At this point, in quebec, the individual was under mental distress, soweto not know do not knowo we exactly if he is mixed with any organization outside of the country. As for what is happened here today, we have no information about the motives or the numbers at this point. But there is no question that security will need to be reviewed on Parliament Hill. Ewed aftern revi 9 11 and over the years, but there is a cross jurisdiction the were we have the rcmp different Security Services on the hill, and they will have to review what happened and how to make sure it does not happen ever again. All right, karl, thank you so much for taking your time. Im glad that you are safe there and we hope you get out of there safely and are able to move on with important business. Karl belanger is the principal secretary for the Opposition Party leader in canada. I will toss it back to brett dont. We will continue to to brad stone. We will continue to monitor the situation here, and brad come you continue with bloomberg west. Thank you, math, and we conti we will be back with more bloomberg west. I am brad stone in for emily chang, and this is bloomberg west. The San Francisco giants beat the Kansas City Royals in game one of the world series last night, but baseballs National Tv Audience for the playoffs was lower than previous seasons. Who was actually watching the game . I am joined by former oakland as Vice President andy dolan and brad adgate in new york. Brad, let me start with you. Viewingnk most of the was done online. Last night was the first sunday game was stream, the deal that Major League Baseball made with the networks. Typically, the world series has been aging a little bit. The median age of the viewer is over 50, and last nights parliamentary ratings was below last years game 1, but the good news is it is a lot more than what fox typically does on a night. An despite what to brad a saying, eight is low, down from 8. 6 last year. Change. Namic has i do not really pay that much attention to the national ratings, and this is really a localized event. Everybody in San Francisco is watching, everybody in kansas city was watching. A lot of people and the rest of the country, it was not a mega event, theyre onto something else. This does not worry Major League Baseball . I do not think so, and it is not worry commissioner bob seeley because he is waving goodbye, but at its core, baseball is really a regional sport. When you do not have the mega teams in the megacities, when you do not have the coastal cities or chicago or some be like that, the ratings are going to suffer. When we played the giants, this is the 25th anniversary of the earthquake world series, it was the lowest rated world series at that time, so it if it is not viewed as something spectacular with great legends from legendary teams, people shrug their shoulders, but that does not mean the game is suffering in any way. Recommend brad, Major League Baseball just signed an epic tv deal, double the annual money they had last time, yet the audience is down. There was that famous quote about analog dollars in digital pennies. Is there an equivalent i equivar Major League Baseball . Wifi think the new commissioner, rob manfred, will take steps of the previous commissioner bud selig has not done, so i think you will see some more initiatives. Mlb. Tv, the streaming, one of the achilles heels if there are blackout so if you are living in San Francisco, you cannot watch a giants or in as game, but in los angeles you can, so i think theyre working toward changing that, and i think that will give mlb. Com a big boost and more viewing online typically brings in younger viewers come and that is part of the. Reement to talk about here Major League Baseball is getting 1. 55 billion a year from the networks through 2021. Andy, lets talk about the game. No shortage of offense for the giants at least last night. Overall, production is way down. Is the game getting more boring . No. Ultimately the antidote to the stupidly that has been foisted upon it for generations from owners, players, fans, the media, from performanceenhancing drugs. Really connects the generations. I am not going to channel james earl jones, but it is ultimately a game that everybody enjoys. You can pass time. It might not be the national pastime, but you can pass times at games, and i think a game without a clock is actually a positive in todays nano second society. Are there ways for baseball to amp up production and make it a little more exciting . I think they should be very careful not to make it such a three ring circus that people are turned off. Analystshe metrical looking at baseball, but if you look at Major League Baseball advanced media, it is worth more than Major League Baseball, so you have a strong argument that the metrics and the people that follow statistics are loving baseball, but also the generational support for baseball is not going away, even though they talk about where our young kids today. Dolich,hank you andy former oakland as Vice President , and also brad adgate. Coming up, amazon gears up for the Holiday Season next on bloomberg west. This is bloomberg west. I am brad stone in for emily chang. Fedex is expecting record shipments for the Holiday Season, estimating more than 290 million packages will be shipped. What will the need for amazon. Com . With me is Bloomberg News reporter adams history on a adam. Amazon reach an agreement with Simon Schuster, a major book obligor, to sell Simon Schuster books on the website for agency pricing, which means Simon Schuster gets to set the price. Is this the beginning of the end of this cold war that has broken out between amazon and ebook publishers . It could be. Ike the publisher gets to set the price, and some of the reports about what happened is there are some exceptions in which amazon will be able to discount the prices, but this seems to be beenthaw in what has playing out, and i am sure there are a lot of authors are anxious to see what the terms are and want to see this. He kind of wonder, Carolyn Reedy from Simon Schuster sent a note that her publisher is saying this is a good deal for them, and you sort of wonder if amazon is kind of accommodating the publishers and what they want, why they even want to go and strike deals with some of these other publishers that have caused trouble for amazon. This has been a tough fight for amazon and they have been bruised in terms of the Public Relation side of it. There has been a lot of publicity coming their way. Paul krugman, the influential New York Times columnist came out and saying that they needed to be investigated Like Standard Oil was. Things like that are not things that amazon wants next to its name comes the Holiday Season, which they are hoping people will go out there and buy presents for their kids. Ok, thank you, adam. Lets bring in channel advisor ceo scott wingo. He joins us via skype. Scott, hello. High, brad, how are you doing . Good. I was just talking to Bloomberg NewsAdam Satariano. Is this the beginning of the end of the cold war between amazon and ebook guys . It will be interest