Transcripts For CNBC Squawk Box 20140909 : vimarsana.com

CNBC Squawk Box September 9, 2014

Last ten years. Were going to talk more about this store with the tech giant in just a minute, but first, andrew, over to you. General mills is buying organic foot Food Producer annies. 46 a share in cash is the price tag. 820 million in total. Thats more than 37 premium to annies Closing Price yesterday. Maker of cheerios hoping that deal will help it expand in the fast growing Natural Foods market. Were going to talk more about foods and the consumer in the next hour with the ceo of kellouke kello kelloggs, john brian. Analysts say global comps likely to climb by 4 last month with samestore sales have been falling by more than 2 for mcdonalds. Well see if they can turn that around. Shares down nearly 9 in the last three months. Restaurant and arcade chain dave busters is filing for an ipo. The Company Looking to raise up to 100 million, listing under as a symbol play. The company pulled plans to go public in 2012. Earlier this year, scrapped plans to sell itself for more than 1 is million. I dont know when it went private. New to you. Yes. Do you know who bought them, andrew . Was it a private equity firm . I like the symbol. Play. Play wasnt the symbol before. I forgot what it used to be. Ive never been to one. Ive been to one. Its like they combine is it greasy food with playing but its games and you know, the kids like some of the things going on. Theyve got all kinds of arcade games, fuss ball. Im sure its not on the list of approved meals for michelle. But anyway, its official, home depoint payment stms have been breached. The attack was first reported by a security website almost a week ago. The retailer says theres no evidence that debit card pins were compromised. Did you find out . I was giving you the answer. To bring us back to dave busters, owned by private equity firm welsh spring management. That deal happened in 2005. They tried to go public in 2012 and pulled it. Capital partners has a stake in it and bought it from well springs. I think they have big expansion plans, like another 65 opening or Something Like that. But also, then, i should say that oak hill came in afterwards. There was a second investor. But we used to quote it all the time. Trading in hd shares have been choppy in the last week. Theyre up more than 22 over the last year. Samestore sales, great report, this came at not a great time. And you might say that the company bears some culpability of responsibility. But tier doing everything right in terms of operating their business and then this hits. It raises the idea that security needs to be something thats addressed at the broader level. Right. That has to be you can operate the Company Great and then Something Like this happened. Its a big concern for a lot of companies rights now. Taking a look at the markets, yesterday we saw some mixed markets. The s p chosed down by about 0. 3 . But it was still the biggest drop that the s p has seen in a month. The dow was back and forth between gains and lows for the eighth straight session. At the end of the day, the dow was down 25. Relatively flat, waiting to see which direction theyre going to be trading. If you take a look at oil prices, crude oil has settled at an eightmonth low yesterday. It was below 93. Its up slightly this morning by about 47 cents to 93. 14. Check out whats been happening with the tenyear. The tenyear treasury yield rose to just under 2. 47 . That was a onemonth high. This morning, its picked up a little bit. Just below 2. 5 at this point. 2. 49 . The dollar is up bens good the euro, as well. 1. 28 is what were seeing for that euro number. Its down against the pound. And gold prices, which were down by about 1 yesterday, to a threemonth low of 1. 2552. Right now sitting at 1,257. 1,2 an ounce. The story of the morning, apple shares to watch today. Were just hours away from particular cook taking the wrap off the latest product. Brian blair is managing director and tech analyst. Hes going to be at the event and he joins us now with his expectations. Good morning to you. I hear first of all before we can tell into expectations about the devices, i hear that you2 is going to be there today. Did you hear that . I have. Thats the rumor. I was in coopertino yesterday and talking about how theyre going to be the ones to grace this big stage they built. And what do you think they are going to be unveiling in all this . Theres always been a music component to the fall events. There have been a lot of people that played from chris martin from cold play to Elvis Costello last year. If theyre going to do something with a big bang, who is bigger than u2 . I hope they shows up. Theyve done a lot with u2 over the years. Thats right. Lets talk about the devices and lets talk about these expectations which are clearly high. I think everyone expects theres going to be a phone, probably two phones, two sizes. Do we see ipads today . And do we really see the watch . We should see ipads today, but i think theres going to be a minimal refresh there. I think all well see with the new ipads is the touch i. D. , the fingerprint added. Well see the iphones, no surprises, the 4. 7 inch and the 5. 5 inches. I think everyone will be focused on this wearable, what is it called, what does it do . How is it differentiated from the products weve seen over the years. Can apple introduce something that people want to wear on their wrist that offers functionality that matters . Steve jobs could. Thats the whole thats why the wooch could be important. That samsung was underwhelming. Every one of these watches thus far has been underwhelming. You need to hit it out of the park. I want a watch with a phone. They had a phone, but you had to have your phone with you. No, but i want one thats built into the watch. Whatever they have, they believe its big. Theyre doing the event at the clint center which is where steve jobs introduced the mac 30 years ago. Thats not by accident. They believe this is something that is truly ground breaking. What it looks like theyre going to do is focus on health. It looks likes its going to have some way to monitor your Blood Pressure, your heart rate and its going to tie in with a platform they call health kit. I think theyre going to sell it as not just a place for notification and fitness tracking, but a way to measure your personal health. Can they make something thats aesthetically pleasing enough that people want to wear it on their wrist . Do you believe the stock has built in and you have modelled out a watch that nobody has ever seen before . No. Because nobody knows how big this market can be. As you said earlier, this has been been anything that people have wanted to own in big volumes. So nobody knows just how big this market is because it doesnt exist yet. So i dont think we know. If apple shows something today that people believe can sell, you know, 50 Million Units over the next year, the stock can continue to work. But the other side of this is platforms. Everybody believes, including me, theyre going to announce some type of a mobile payment platform that ties into the fingerprint reader and a payment platform. Thats another area that if they get this right, this is a 20 billion a year opportunity right now. Muirfield communications, two things, Steve Jobs Used to laugh at muirfield communications for years that they didnt want to use that technology, they didnt think it was the right technology. Android and there are more androids than iphones has the technology. Most of the phones have it and it hasnt really taken off. Whats to say this will be different . So i think the reason its going to be successful or it could be successful is it looks like its going to be nfc tied in with this fingerprint reader that can authenticate a user at the point of purchase. I agree, they did laugh about it, but they laughed about a lot of things and change their minds. They laughed about big phones and here they are doing a phablet. A what . A phone plus a tablet. People call it a phablet in the tech world. Thats what this 5. 5 inch phone is. Apple was going smaller and smaller for a while. They laughed at samsung moves towards the larger screens. But now theyre doing that. No tv . I dont think there will be any whiff or hint of it today. Brian, what is your sense of the price point of these devices . I imagine once you move to a 7. 5 screen, those are going to be expensive devices. We talked about cheaper devices for asia. This will probably be the opposite direction. So we should still see the same price point for consumers. It still should be 199 and 299 for the larger you know, for more memory. I do agree it could cost them a little bit more. But a lot of the components inside the iphone has existed now for three, four years and they havent changed much. While those prices have gone down, apple can o frd to spend more on a panel and still recognize a gross margin south of 40 . But youre right, there are going to be a lot of parts for this more expensive than the previous phones because of that larger screen. Final question, when becky was setting up the day earlier in the show, she mentioned that the stock, at least four times in the last four out of the last seven years. The stock has dropped. The expectations have been too high. People have built in magic and it hasnt got them there. Whats your sense about today . I think today it will trade up after the event. And the reason for that is nobody has seen what this wearable looks like. And i think apple is going to get it right. And nobody has seen what is possible with this payment platform. So youre potentially entering two multibillion dollar markets at the same time on the same day. If they can show their ability to participate in those meaningfully, the stock continues to work. Okay. And that was we were just showing you the countdown clock apple has on its website right now. Until that event, we will be watching and, brian, we appreciate your time this morning. You bet. Thanks. Good luck. Like the changing of the guard. This is it, this is a moment. No. I think this week there will be a changing of the guard in technology and alibaba is going to take the buzz about tech stock away from apple. And i just wonder whether some of that 500 billion or 6 500 b billion market cap that apple has, whether some of that comes out of apple and goes into alibaba. It could be a two or 250 within a month, right . Youre skeptical of alibaba. No, im not. No . No. Alibaba is the real thing. I dont know if its its not going to the way apple has . Apple is a gadgetmaker. This is an all encompassing internet play on 1. 4 billion people. The government involved where youve got 43 margin. And youve got jack mahu, who is ruthless and gets away with murder. Not murder, but corporate intrigue and whatever he wants to do, doesnt he . Im just saying, apple has had a big run and a big day in the sun and Technology One never stay forever. Novell, cisco, google, im saying this is a changing of the guard. Youre saying apple is disappointing no, im saying i think everybody who is already sort of active with their feet in terms of endorsing apple, theyre already in the stock. Who is left to buy apple stock that doesnt love it and doesnt own it already . Its totally overrun, totally overloved. Its the only tech stock that some of that money comes out and goes into alibaba. If i could buy alibaba on the offering price, you could do a spread. Would you buy it day two . I dont know how its going to its going to be hard to control this thing on the open. Yeah. I mean, its going to go above where it should. I dont know. This is one of those things where its fun to be in business news. Its not always fun. Mid summer, you know . Okay. In other tech news, which you checked out facebook . 200 billion lately. The social Networks Market cap, over 200. Shares up more than 9 since its last earnings reports in late july. And amazon has its hand now in many industries. It seems to be struggling with bit smartphone. The company cutting to price of its fire to 99 cents yesterday. I dont understand this. A twoyear contract. Whats going on here . You have to sign a contract, an exclusive contract with at t. Facebook faces a similar fate with there phone late last year. You give andrew grief every time he reads one of your reads. Was that yours . Yes. Not that i care, but i didnt even want to read that. You did it. They switched . Go back. Let me see. How does it work . It sard becky and you read right through it. What about this . Andrew, apple. I didnt want to read about am zoon. It was like we went right from go down further. No, the other way. We went from shares up more than 9 and then i think i looked down and then i think they might have gone past i wouldnt you do give andrew grief every time he does it. Ill tell you what, im going to let you im going to let you read the next few. Because no, i just saw this article in the journal and i started reading it and then i got distracted with this. This will give me the opportunity to hes going to read this. Let me tell you about whats coming next, folks. There is an unralphing controversy. This tmz video, ray rice knocking out his then fiancee and his now wife. That video was leaked. The ravens dropped him. The nfl suspends him indefinitely. Big questions facing the league and the brand. And the judge saw this . No. I dont know whether the judge the judge had allowed the felony assault the Baltimore Ravens have suspended ray rice and the nfl has suspended him indefinitely. The nfl say they never saw this part of the surveillance tape. And commissioner Roger Goodell has now instituted a more substantial Domestic Violence policy. Joining us now is dave briggs. Dave, this is painful. As a rutgers fan and a former ray rice fan, i dont understand why the nfl didnt have to see this video before. Thats whats new from tmz this morning, is the casino says to tmz they never asked for the tape and if they would have asked they would have been given it happily. In lies the problem. Everyone knew of its existence. Reporters everywhere had talked about its existence and even its brutality from Law Enforcement officials. It seems beyond comp hence but the lowest common denominato denominator, if anyone is going to get it, tmz is going to get it. The hotel is asking why didnt the nfl why didnt tmz ask for it . The sneakiest sgies that are going to want to find out and show something disgusting is tmz. Listen, if its not tmz, Donald Sterling still owns the clippers. Ray rice im not putting them down. Im just saying a lot of times theyll be the quickest entity just by definition they can go buy video and im not sure the nfl is allowed to do that. But at least you have do ask for the video. You have to ask. A new jersey district judge allowed the charges to be dropped, allowed a Pretrial Intervention Program in addition to the da, jim mcclain. Right now, theres another change thats come to light. She was pulled over and told police she had a gun in the car registered in pennsylvania though she was in neighboring new jersey, they did not allow her to enter a pretrial diversion program, but had the judge a who approved the Pretrial Intervention Program seen this tape . I wasnt there for that trial. I think we can all assume absolutely they saw that tape. If you are a judge and a da i dont know. That would be beyond and athletes always get you know, a lot of times celebrities and athletes get sort of some far treatment, even in our courts of law sometimes which isnt great. But i think we do need to hear from the judge, from the da, in addition to Roger Goodell and so ray rices wife, she doesnt need to press charges now for this to become felony assault again given the existence of this tape. Well, theyre not going to reopen the investigation. They already did the investigation. You dont think hes going to be charged with felony assault again . I do not think they are going to reopen the case. I cant imagine that thats thats double jeopardy. The tape in discovery, those things come into play. This did not become a story until the its the cover of every newspaper in the country right now. And what happens the next time when theres no individual xwroe . How will it be handled . Theres a lot of questions that need to be asked and a lot of people reneed to hear frp the. Chris christie saying its okay, hes going to allow sports gambling. Its probably great news for the Atlantic City casinos bub its a reversal of what he said he thought he could allow. Its a lifeline to those struggling casinos in new jersey. Its still going to be challenged, the nfl, nba, ncaa all will fight this, all who dont want sports gambling in any state beyond nevada. But it doesnt appear that theres any legal challenges left. It seems like the courts do not have interest in preventing tracks in casinos. But it doesnt appear that they have interest in doing so. Look, the leagues fight this because they dont want games, matches to be fixed. I think its silly to think that year going to fix a game, which is still very legal, and then walk into a casino or racetrack and put your fij prints all over said bet. If you want to do that very legal activity, youre still going to do it. Professional sports are soon coming to las vegas, then all of this changes. And fantasy football today legal in nevada why it would be legal in nevada but not other states . Youre saying its because they didnt have they dont have pro sports franchises and you cannot bet on the college there. You cant walk in and place a vet and thats something they want to prevent. They dont want to allow you to bet on rutgers. All that is a proximity issue. Its optics. Dont talk about optics, please. Theres a piece, i dont know if you saw it, kareem adbuljabbar wrote a piece, did you see this . He says i concluded levinson is a businessman asking reasonable questions about how to put customer necessary seats. If its arena was filled mostly with whites and he wanted to attract blacks, wouldnt he be asked how they could deemphasize white culture and bias towards before i agree or disagree with kareem, we have to see what Bruce Levinson wrote may be worse than sterling because they were made in a professional, public environment on record. Imagine what these people say in private. Were there legitimate concerns . Absolutely. But its disgusting. The theyre 28th in attendance. Its arguably the worst professional sports franchise town in the united states. Why is that . If youre an owner, not people are from there. There are a lot of transplates. There are a lot of college

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