Transcripts for DW Shift 20191124 00:24:00 : vimarsana.com

instance what kind of music a person enjoys which series they watch and who they re friends with. axiom is one of the largest data brokers it compiles up to $10000.00 characteristics and attributes for a single profile. these individual eyes profiles can help banks landlords or insurance companies determine how likely it is a customer will pay. meanwhile the ad industry makes use of the profiles to micro target their hands. the basic rule is the more specific and current data is the more valuable and expensive it becomes and corporations are particularly interested in new chapters in our lives weddings pregnancies severe illness anything that changes our lives significantly also changes or consuming behavior and that s what companies want to know. and they do