Transcripts for DW Shift 20191124 00:26:00 : vimarsana.com

a marketing ploy after birth it will result in serious efforts. personalized advertising relies on tracking tools like cookies the advertisers generate large revenues with targeted ads and the biggest player in the market is google. but some critics fear that blocking chrome cookies could harm smaller competitors and websites trying to market themselves. then google stopping 3rd parties so advertisers from learning more about its users may not be in the company s interest but what i m more concerned about our users interests and it users are being shielded from 3rd parties more parties that they aren t aware of and whose methods they don t know if that protection is more important than the upsets it could cause in the advertising industry. whether or not google and other tech giants really do care about privacy even if only to protect their business the initiative has certainly benefited the user.