Transcripts For KNTV Press Here 20121118 : vimarsana.com

Company called arm leaving remaining companies to wrestle for scraps. Marvel is eyeing television as an alternate market, a smart tv. The Company Recently announced a deal with lenovo. Weili dei is the first and only cofounder of a chip company and studied Computer Science at cal berkeley and the first and only woman to give an engineering address. Joining us from forbes. You have to find things to put your chips in. Youre running out of things, arent you . Well, the exciting piece is we are moving into the new era o of digital lifestyle. Are the chips that run the digital lifestyle going to be marvell chips . I think marvell will be one of the key leaders to empower the era of digital lifestyle. We have the history of 17 years of marvell, we have invested it for a long term, from storage to communication, to mobile, to connectivity. Today, our chips from Cloud Infrastructure to the mobility, so we are ready to empower and connect the lifestyle any ti timener. Marvell is not necessarily a household word the way intel is and to a lesser degree. Amd. There are a million marvell chips out there, right . Yes. A tremendous number. The key is, as a semiconductor leader Solution Provider today, its very very important we have to be very sensitive about having the Software Capability because today, its no long ear stand alone chip, no longer building blocks, about who can put product platform total solution togeth together. I use home for example and marvell is empowering homes into small home. What does that mean . That means small furnishings. I use the term small furnishings. Your entertainment wall is going to be smarter and twoway streaming just like the old days you convert the feature phone to the smartphone of the world. I think its very promising to look forward at this digital lifestyle. There are displacements when that happens, in the case of your business, youve always been a big player in discs for the disk drive business and having a hard time because of falloff in pc demands. Do you get enough growth out of new areas, Digital Products to offset the softness youve seen in disk drives and also youve been making chips for the blackberry and thats fallen off and hurt your business to a certain degree. Are you able to trade off one for the other . Well, grade question. The Storage Market is very very important market. If you see the cloud, how it work, the information, the contents, marvell is number one in storage thats the first market we enter and dear to our hearts. Im very proud whether or not a disk drive capability, technology, and ast technology and marvell is leading the pack. We continue to drive this. I will jump in for a second. Solid state drives, drives that dont have a platter, i never want anything to go out the door that somebody says what . Continue. Sorry. It sounds like your strategy now from what you said about digital lifestyle, you have tvs, inhome technologies. Are you trying to diversify now because some of these older technologies or other technologies are falling off . We actually, as a company, i believe, were the only semiconductor today, were the top five semiconductor, one of the youngest leader in the semiconductor industry. But in terms of technology, we have the most diversified and the most broad coverage of the industry because of that. Therefore, today, we can address and we are prepared to address the new era of digital life better than any company, i believe. Youre betting because so many things will have chips in them. Dishwashers already have chips in them. Who would have imagined that . Coffee makers, television sets, all kinds of devices, that youll have enough market out there you can put your chips in all of those things . Well, scott, this is a perfect question. I use it make to fit. So when you do a small furnishing, you come in to the home and depends on what features consumer want, it could be storage, it could be communication, it could be displaying the video and 3d could require all sorts of technology and could be the l. E. D. Lighting, for example marvell leading that innovation. So with our overall total solution capability, one stop shop, we believe we can address this best. I wonder if you could talk a little bit about the current state of the pc market. Weve had really soft pc sales by some measures pc unit volumes were down 8 in this third quarter, kind of unprecedented its been that weak. You have ties particularly because of the drive industry have ties to the pc industry, are you optimistic we will see a rebound in pc sales as we go to 2013 and more people adopt windows 8 and ultra book laptops, how do you feel about the pc market now . I look at whether pc or smartphone or tablet or the smart tv of the world, it is all going to be moving forward and turn into smart type of devices. It could be any size. Any type of os, such as the window or the google village and apple of the world and also the rim as well. Rim aside, you havent got a good its not that you dont have a Good Relationship with apple, you dont have a relationship with apple. That is not the tablet that has taken over the environment, its the ipad thats taken over the environment. Do you have a relationship, you mentioned l. E. D. Lighting, you mentioned smart tvs. Had you already had those relationships in place the way you do disk drives and some of the other things youve been able to sell a lot or is this something you have to actually go in there and get your sales people in there and say, we are a chip company that can provide you . Today, its actually the way we engage and the way we empower the hightech industry is going from real high, i call the top down approach. Its going from operator of the world because operators love to work with company like a marvell, because any type of technology they require and they look at the marvell mcgyver bag and they say, well, youve got all the tools how wonderful. Its very efficient, very effective. Our Company Invests deeply in software. We believe if we want to provide the total product platform solution, software is a must. Thank you for being with us. Welcome back to press here. San francisco website allows a vacationer to rent a house or room or even just a couch. This past week they helped travelers find new features, hidden gems, coffee houses and they released new figures showing those visitors spend a great deal of money in those neighborhoods. Nate blecharczyk is the founder of one of those. He says he wants bill gates to consider renting his mega mansion out. Your study found 56 million injected into the San Francisco economy by b b renters, is that right . Right. Over the last year. This did not take away from hotels at the same time. These were deficit types of guests. Thats right. The majority of that spending was actually at local businesses. 13 million. They pay their rent and go downstairs and go to the coffee shop in that neighborhood. Thats right. That was 43 million of it in local businesses. The 43 Million People that travel are looking for local culture, they are not business travelers, the bread and butter of hotels. This is outside the neighborhood of hotels. Absolutely. 72 of people stayed in neighborhoods outside the main hotel areas. These are if im going to travel to San Francisco or some other city, and i choose to stay at a b b location, im still likely to do that at a hotel, right . Some of that may not be additive, some may be weve surveyed our users. Theres a few things we see. Our users stay longer than the average hotel guests, spending 5. 5 nights in the city. We also have surveyed whats important to them. Theres a lot more interest in experiencing the true San Francisco, for example. Theres definitely characteristic differences i think leads to incremental travel. That study makes a San Francisco scan feel good about b b in a time when a city like San Francisco and more import t importantly other cities and those like b b and oober sharing and Rideshare Services try to make sense where they fit in. Youre not a Hotel Company but you do pay a hotel tax, correct, in San Francisco . Thats part of what were talking about the city of San Francisco. Theres been a lot of the rules on the books have been around for decades and never anticipated this kind of model. They dont make it easy for people to do what a hotel would do, which is you tell San Francisco, hey, were bringing in 56 million worth of goods and services and economic good, this is an argument i think you need to be making with practically every city, heres what we do and why we do it. Certainly. We have to educate the city about the opportunity, something that didnt exist a few years ago and the magnitude is quite large. Im curious, scott mentioned lift and other collaborative consumption academies disrupting existing industries. At what point do you say, like, this is a disruptive service and we still need to continue with this even though youre getting incredible pushback from cities across the country. I think its really on us to demonstrate the opportunity, right. So luckily, the rules that do exist dont explicitly address us so weve been free to operate and demonstrate the opportunity. Its a lot easier when you can show theres been a 56 million impact on the city. I wonder, if i am from the city and feel a certain level of responsibility to set some rules how people can serve the public, in particular a fire extinguisher in every exactly. Are there rules you apply. Can any rent out . Do you do any sort of Decision Making on, yes, thats an acceptable property but that one isnt. How do you look at that . Were all for rules, sure. Part of what makes our platform unique is the amount of feedback we collect from the guests who stay at these accommodations. Many of the properties have dozens and dozens of reviews. Based on that feedback, we will curate the inventory. We will remove inventory if we get feedback this is a place that isnt providing the best experience. You dont do it up front . Youre asking do you inspect this property. Youre not checking my house out first and going, ew, its disgusting, which it isnt . One of the things we do, we offer free professional photography as a host. We will send a contract photographer to take photos and can label it being verified and we get a real authentic look into the accommodation. You are feeling your way into this. A disruptive industry doesnt know how this works out. San francisco has been friendly to you. Maybe new york city has been a lot less friendly to uber and other similar idea, San Francisco has been on your side through much of this. Absolutely. I think they recognize the opportunity, there is so much disruption and entrepreneurship in general, they dont want to act too quickly. To that effect they created a working group around the sharing economy, the concept that broadly involves other companies you mentioned. People have all these assets theyre not fully utilizing and technology is making e ing it pe to share a slice of it. You in return are trying to work towards understanding cities do need to have certain criteria for Cab Companies and lift will point out they have far more insurance than regular Cab Companies do. The purpose of the working group is bring the stakeholders to the table and have a discussion rather than referring to the law around for decades. You have properties not just in San Francisco, right . Youre operating e ing iing in cities . 30,000 cities around the world. 20,000 rental properties. 200,000. 250,000 Properties Around the world. 250,000. 251,000. You Just Launched recommendations like more of a local guide. Youre kind of going into yelps territory, these guide offerings. Is this a new personalization area for you guys . Theres certainly a lot of ways it could go. Any number one reason for doing it was that customers, whats on their mind when we asked them, our properties are spread throughout the city, not just downtown. People want to know is this a neighborhood i wanted to be in. The purpose of providing neighborhood guides is add context and paint a picture for folks. Secondarily, our travelers are looking to experience San Francisco. Even during the planning phase before they find accommodations, were finding customers can use this to get inspired, what is the true San Francisco. And that stay at Fishermans Wharf one more time. I need to cut you off because we need to pay for this Television Show with commercials. Thank you for being with us. Up next, doing well,doing good, when press here continues. Welcome back to press here. A number of Companies Think of business as a mission. Google wants to organize the worlds information. Making money apparently is just a side benefit. Microsoft succeeded in its mission of a computer in every home. Henry ford, a car any working man could afford. Simon mainwaring says why stop there . Why not pepsi or walmart and says brands can work to build a better world and make money for shareholders in the process. Thank you for being with us this morning. Thank you. Most companies have some sort of arm, department, community affairs, Something Like that and says, we do good, we spend x number of hundreds of millions of dollars every year on thus. Youre saying more the entire companys mission can be to do good. Absolutely. That doesnt mean these companies have grown a conscience in any way than in the past. The work usually left to the foundation or core Marketing Efforts or core social responsibility efforts is moving closer to the center of the brand. Theres a reason for that. Theres a new exposure out there that was burned very bad badly new exposure out there that was burned very badly by taigt. More consumers are more distrustful than ever and want brands to be more socially responsible than ever and you see big brands nike with better world project. And nike and cocacola, smarter planet, they do that because thats whats driving the marketplace today and that prese presents us, entrepreneurs to make money while make ing a contribution. Youre seeing a lot of smaller brands like Ecommerce Company and war b park sneer explain that. Theyre an eye company where you buy one pair of eyeglasses and they donate another. Youre seeing not just the cocacolas and starbucks but this extend to other brands as well. The reason for that, because were all dealing with the same customer pool out there and gives you a way to talk about and were all dealing with iphones now and gives you a shared thing to talk about. Its the way you interact with customers, being responsive when someone tweets about your product in a negative way. Leading with listening and represents a dialogue. The biggest thing Large Companies i had good fortune to work with and a lot of entrepreneurs make is rush past the story to the telling. Especially social media, they go to facebook and twitter and without thinking about how am i connecting emotionally with my customers first. Define your brand purpose and what your core values are and tell that in a community effacing way and tell it in a way to get them to amplify their own social channels. Some companies have trouble finding that passion or mission. I dont mean i will pick American Airlines as a rand random because i want to compare them to southwest. You get the feeling people on southwest like flying airplanes. They seem to enjoy themselves and this is a passion, virgin america, is the same way, we get to fly today. American airlines, im picking them randomly, in the business of transporting people from one place to another. Can companies who dont have that tradition of passion pick it up artificially or have that created or is that just something that needs to be in the startup genes . Sometimes its a function of the size of the company, over time you lose purpose or serve too many masters and all you end up doing is broadcasting your schizophrenia. Ask the right questions first, why do you do what you do at the board level or founder level. The most critical step is communicate that with your employees so they know why they work there before you go to market. Is there good dad that shows if you do this, have social responsibility with your business, socially aware, it improves bottom line . Does it drive revenue . Thats critical. Yes, there is. Two most notable study, one done by the book grow. They looked at the best performing 50 companies in the last ten years, these are companies 100 million in size all the way too a billion dollars. There was a direct correlation between their bottom line and Customer Loyalty and collective and personal good will attributed to that brand. The same was borne out by a european study that identified the 20 most successful brands. They found there was a direct correlation between the bottom line and purchase of the brand. If youre an entrepreneur out there, thats where you need to start. Usually you dont have any time or marketing or resources to get to marketing and branding and storytelling. I would imagine it allows you to generate interest in employees. An employee who comes to work whos going to specialize in bikes, has a passion, not just manufacture bikes, passionate about that, you gather high quality employees as well. That comes innately. If you go to padagonia or nike, you can feel it in the air. With our company, people are working there because they realize were at this unique intersection in history doing good is driving the market places and born out by consumer research. The passion is to show others to unlock their passion. Theyre doing it not just to sell a widget. What is their mission there . To do that you need to ask several key questions. Why did you start the company . What are the only of . When youre at your best, what do you do . What is your vision or promise to the world. It does feel like its easier to do if youre padagonia or nike and have a particular image. How do you do this if you make Machine Tools or dump trucks or enterprise software. Absolutely. It is very difficult for entrepreneurs, particularly in b to b areas and why we dont just write about these things we unlaunched and Online Training portal for entrepreneurs to tell that story in a community effacing way and take it to market. We launched it through a blueprint and walks you through the questions the Big Companies ask themselves with the benefit of big ad agencies so they can do it themselves and succeed. We have to go to commercial. Thank you. Thats our show for this week. We will run a repeat next week so our crew can spend the thanksgiving weekend with their families. Its a good repeat. Interview with linked in founder. Thank you for making us part of your sunday morning